Performance & Brand Marketing

Job Title: Performance & Brand Marketing Company: Unifers.ai Job Category: Digital Marketing Roles & Responsibilities: Role Description The Performance \& Brand Marketing role at Unifers.ai is a full\-time, on\-site position based in Noida. In this role, the team member is responsible for planning, executing, and optimizing performance marketing campaigns across digital channels to drive qualified leads, conversions, and brand visibility. Day\-to\-day activities include analyzing campaign data, running experiments, managing budgets, refining audience targeting, and collaborating with product and sales teams to align messaging with business objectives. The role also involves shaping brand positioning, creating consistent narratives across channels, and ensuring that all communications reflect Unifers.ai’s value proposition. This position requires a data\-informed, creative approach to scaling demand while strengthening the brand’s presence in the market. Work Location: Noida, Uttar Pradesh, India Availability: Full time

Qualifications * Candidates should possess strong Analytical Skills and proven experience in Data Analysis for marketing performance and ROI optimization. * Candidates should possess effective Communication skills to collaborate with cross\-functional teams and articulate insights clearly. * Candidates should possess capabilities in Performance Management to plan, track, and improve campaign outcomes across channels. * Candidates should possess familiarity with Performance Testing, A/B testing, and experimentation frameworks for continuous improvement. * Experience with digital marketing tools and platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads, analytics tools) is beneficial. * Understanding of brand strategy, positioning, and integrated marketing communications is highly desirable. * A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred. * Ability to work on\-site in Noida, manage multiple projects, and adapt quickly in a fast\-paced, data\-driven environment. Key Skills: Digital Marketing, Google Ads, Meta Ads, Analytics, Performance Marketing Salary: Not disclosed