Paid Media Channel Lead - DSP

Job Title: Paid Media Channel Lead - DSP Company: Confidential Company Job Category: Digital Marketing Roles & Responsibilities: Key Responsibilities * Manage and scale global DSP and Agency channels, driving user acquisition and traffic quality. * Optimize DSP campaigns through targeting, bidding, budget allocation, and performance analysis. * Manage Agency partnerships, optimize CPA/payout models, and improve ROI. * Execute and optimize Big Media campaigns across Google, Meta, TikTok, X, and other platforms. * Drive creative optimization through A/B testing and performance analysis. * Optimize CPA, LTV, ROI, and user quality through data\-driven strategies. * Collaborate with Regional, BI, Creative, and Product teams to drive growth. Work Location: Greater Kuala Lumpur Availability: Full time

Requirements * 3–5\+ years of experience in Paid Media, with sizable budget management experience. * Strong hands\-on experience in DSP optimization and Agency performance management. * Practical experience with major platforms such as Google, Meta, TikTok, or X. * Solid understanding of CPA/CPI/CPM models, attribution, and conversion optimization. * Strong analytical skills, global market experience, and professional English proficiency. * Experience in Crypto, Fintech, or Finance. * Familiarity with AppsFlyer, GA4, W2A, or OEM channels. Key Skills: Digital Marketing Salary: Not disclosed