Marketing Technology Lead Developer

Job Title: Marketing Technology Lead Developer Company: O2E Brands Job Category: Salesforce Roles & Responsibilities: We are seeking a strategic, growth\-minded Marketing Technology Lead Developer to own the technical direction and governance of our public\-facing digital properties and integrated marketing technology ecosystem. Operating at the intersection of full\-stack software engineering, digital marketing, and MarTech infrastructure, this individual will serve as the primary technical partner for our marketing teams\-turning our website into a high\-performance engine for user acquisition while ensuring clean, scalable, and secure architecture across all integrated systems. * Technical Advisory \& Tool Onboarding: Act as the primary full\-stack technical lead when marketing teams evaluate, select, and implement new technologies\-vetting third\-party platforms for security, API capabilities, performance impacts, and technical fit before integration. * Stack Governance \& Administration: Serve as the technical administrator and owner of our integrated MarTech stack, ensuring system uptime, security, custom webhooks/API integrations, and data hygiene across our Website CMS (Webflow), Customer Data Platform (CDP), and marketing applications. * Architecture \& Data Flow: Design, build, and maintain the technical infrastructure that powers customer data collection, event tracking, automation, personalization, and cross\-channel Agentic Marketing. 2\. Front\-End Architecture \& Web Engine Leadership * Enable High\-Velocity Experimentation: Build the technical foundation for dynamic A/B testing, multivariate experimentation, and real\-time user personalization engines. * Analytics \& Growth Stack Integration: Maintain seamless data flow between front\-end web properties and backend marketing solutions (Google Tag Manager, HubSpot, Salesforce, etc.), ensuring every event or signal is accurately captured. 4\. Technical Leadership \& Agile Execution * Team Technical Lead: Act as the primary technical lead supporting Agile Development work including peer reviews. Ensure smooth Sprint deployments and maintain technical standards in a CI/CD practice. * Background: Profile of a Staff Engineer or Senior Full\-Stack Web Developer with 5\-8\+ years of web development experience and a proven track record of supporting marketing initiatives in a fast\-paced B2C, SaaS, or high\-growth environment. * MarTech \& Tool Integration Knowledge: Demonstrated experience vetting, onboarding, and governing third\-party MarTech software, including Customer Data Platforms (CDPs), CRM personalization engines, and automated Marketing Ops/Ad Ops workflows. * Webflow Expertise: Deep experience building scalable, modular Webflow architectures, custom code components, injection, advanced CMS collections, and API integrations. * Multi\-Faceted Engineering Skills: Strong proficiency in modern JavaScript frameworks (React, Next.js) and API/headless architectures, with comfort managing server/hosting environments (Vercel, Cloudflare) and legacy PHP frameworks (e.g., Drupal). * Growth Mindset: Strong passion for Conversion Rate Optimization (CRO), web performance tuning, data accuracy, and leveraging modern AI/Agentic marketing approaches to automate customer journeys. * Agile Leadership: Experience leading technical execution, conducting code reviews, and coordinating release schedules across cross\-functional DEV, QA, and UX team members. * ##### Our Model: We have created a hybrid work model that helps us get together to Collaborate, Celebrate, and Connect while enjoying flexibility. * ##### Office Presence: For this role’s duty and responsibility, we anticipate that you will come into the office three days a week, Tuesday through Thursday. Work Location: Vancouver, BC, Canada Availability: Full time

* Architect the Webflow Ecosystem: Build and maintain a scalable, component\-based architecture in Webflow. Ensure the site is modular, enabling the marketing team to spin up high\-converting landing pages independently. * Bridge Software Engineering \& Marketing: Handle complex, full\-stack requirements beyond low\-code\-including custom JavaScript/React integrations, headless components using Next.js, or navigating legacy PHP environments (e.g., Drupal) when necessary. * Performance \& Technical SEO: Maintain relentless focus on Core Web Vitals, page load speed, schema markup, and technical SEO to optimize AI \& Organic search visibility and user experience. EXPERIENCE REQUIRED ##### COMPENSATION \& BENEFITS * ##### Salary: $110,000 to $130,000 per annum (The actual salary offered will be commensurate with education, experience, and internal parity) * ##### Health \& Dental: The Total Compensation Package includes Extended Health and dental coverage. * ##### Professional Growth: We focus on your development through our professional development programs. * ##### Wellness: Enjoy a variety of health and wellness initiatives, including access to gym facilities at our corporate head office. * ##### Transparency: Speak to us to learn more about the full details of what we offer. * ##### Pre\-Screen: Let’s talk about your experience, goals, and excitement for this role. * ##### Interviews: Our process is designed to be both engaging and transparent, as we know this is as big of a decision for you as it is for us. * ##### Verification: We conduct reference and background checks as part of our final steps. * ##### Modern Practices: We use audio recording transcription for our interview practices. Key Skills: Salesforce Salary: CAD 110000 - 130000 per yearly