Marketing Tech Specialist

Job Title: Marketing Tech Specialist Company: Dodge Construction Network Job Category: Salesforce Roles & Responsibilities: Dodge Construction Network (Dodge) is looking for a hands-on Marketing Technology Specialist to administer our marketing technology stack, own the integrations that connect it to Salesforce, and deliver clean, accurate lists for marketing and sales outreach. This role is critical to reliable campaign execution, trustworthy data, and scalable growth. You'll collaborate across marketing, sales, and IT to build, connect, and maintain the systems that power our demand generation, lifecycle marketing, and digital performance, and you'll partner closely with our Marketing Operations Analyst, who relies on the data and tracking you manage. Preferred Location* This role is based in Kochi, India. Given the need for real-time collaboration with Dodge's US-based GTM team, candidates should be comfortable working hours that overlap with US Eastern time zone, generally 5:30pm - 2:30AM IST. * Own list creation and list management for marketing and sales: intake and scope list requests, then build, pull, and deliver targeted lists for campaigns, events, and sales outreach (including Salesloft cadences) using Salesforce, Pardot, and other data sources * Clean, deduplicate, standardize, and enrich lists and database records; manage list imports with field validation, suppression, and opt-out compliance (CAN-SPAM, CASL, GDPR) * Maintain Pardot lists, segments, and suppression lists, and Salesforce campaign membership, so lists stay accurate and reusable * Administer and optimize the marketing technology stack, including Salesforce Account Engagement (Pardot), Unbounce, CallRail, GA4, and Google Tag Manager, covering configuration, user access, and ongoing maintenance * Own the Pardot-Salesforce connector and other platform integrations, including field mappings, sync rules, and data flow; monitor, troubleshoot, and resolve sync errors and integration gaps * Lead implementation of new marketing technologies and integrations, from requirements and vendor/IT coordination through testing, rollout, and user training * Build and QA Pardot assets in partnership with demand generation, including emails, forms, form handlers, landing pages, automation rules, and Engagement Studio programs * Implement tagging and tracking (GTM tags, UTM standards, conversion events) that support reporting and attribution * Document system configurations, integration maps, data definitions, and SOPs for list requests and campaign builds * Stay current on MarTech trends, tools, and best practices to advise on new capabilities and drive innovation Work Location: Kochi, Kerala, India Availability: Full time

Education Requirement* Bachelor's degree in a related field or equivalent education and work experience. Required Experience, Knowledge And Skills Preferred Experience, Knowledge And Skills * Salesforce Administrator or Account Engagement (Pardot) Specialist/Consultant certification * Experience with data tools such as Data Loader, Workbench, deduplication tools, or enrichment platforms (e.g., ZoomInfo) * JavaScript experience, particularly for tracking, tagging, and form or integration customization * Experience with Salesloft or another sales engagement platform (e.g., Outreach) * Experience with integration or automation platforms (e.g., Zapier, Workato), HTML/CSS, or SQL * Experience using AI or Large Language Model (LLM) tools to improve workflows, analysis, or automation * Meticulous attention to detail and strong documentation habits * Comfortable fielding requests from multiple stakeholders and prioritizing competing day-to-day demands Key Skills: Salesforce Salary: Not disclosed