Marketing Specialist — Growth & Digital Marketing

Job Title: Marketing Specialist — Growth & Digital Marketing Company: EasyAsset Group Pty Ltd Job Category: Digital Marketing Roles & Responsibilities: Working closely with the founder and commercial team, you will develop and deliver marketing initiatives across IndustrySearch, MedicalSearch, HospitalityHub and EasyAsset. Key responsibilities * Research buyer needs, industry trends and competitor activity to identify growth opportunities across our marketplaces and finance services. * Develop and implement marketing plans tailored to the audiences of IndustrySearch, MedicalSearch, HospitalityHub and EasyAsset. * Plan and optimise organic search, paid advertising, email and retargeting campaigns to attract relevant business buyers. * Develop category content, landing pages, buyer guides, supplier case studies and finance\-related marketing materials. * Use AI\-assisted tools to support research, content production and campaign testing while maintaining accuracy and brand consistency. * Analyse buyer journeys and test improvements to supplier comparison, quote requests and finance enquiry pathways. * Develop campaigns that attract equipment suppliers and communicate the value of participating in our marketplaces. * Coordinate marketing initiatives supporting supplier engagement, customer acquisition and retention. * Monitor campaign budgets and report on enquiry quality, conversion rates, acquisition costs and marketing returns. * Maintain a prioritised marketing roadmap and coordinate delivery with commercial, product and external marketing teams. * Provide customer and market insights to inform platform improvements and service positioning. * Ensure marketing materials complete relevant internal accuracy and compliance reviews before publication. * Competitive base salary plus superannuation. * Potential additional performance incentives. * Opportunity to work across three established B2B marketplaces and a growing finance business. * Direct collaboration with business leadership. * Autonomy to develop, test and improve marketing initiatives. * A collaborative team with a focus on measurable commercial results. Work Location: In person Work Location: Australia Availability: Full time

Skills and experience * A relevant degree in marketing, business or communications, or substantial relevant professional experience. * At least three years of relevant experience in digital marketing, growth marketing or demand generation. * Demonstrated ability to plan, execute and evaluate marketing campaigns. * Experience with SEO, paid advertising, website analytics and conversion optimisation. * Practical experience using AI tools within marketing workflows. * Strong analytical, copywriting and project management skills. * Ability to translate customer insights into measurable marketing improvements. * Experience in B2B marketing, digital marketplaces, equipment industries or financial services is desirable. Apply through linkedin or Indeed with your resume and a short cover letter outlining your relevant experience and campaign achievements. Benefits: Education: * Bachelor Degree (Preferred) Experience: Key Skills: Digital Marketing, SEO, Analytics Salary: AUD 120000 - 132000 per yearly