Marketing Specialist

Job Title: Marketing Specialist Company: MBV IT Job Category: Digital Marketing Roles & Responsibilities: Role Overview The Marketing Specialist – Strategy \& Research will develop and execute marketing strategies and campaigns across key M\-Line Group businesses, with a primary focus on PluxNet Fibre and strategic B2B marketing for MBV IT and VegaVision. The role will also drive marketing strategy and growth initiatives for Anza Lifestyle Lodge. Working closely with the Group Marketing Manager, Marketing Assistant, Web Specialist and Graphic Designer, the successful candidate will translate business objectives and market insights into effective campaigns that strengthen brand positioning, generate leads, attract customers and deliver measurable results. Key Responsibilities 1\. Marketing Strategy Development \& Execution\* * Develop and implement marketing strategies aligned with each business's objectives and target audiences. * Create annual and quarterly marketing plans, campaign calendars and strategic roadmaps. * Identify opportunities to improve brand awareness, customer acquisition, retention and market share. * Work with business stakeholders to understand commercial priorities and translate them into marketing initiatives. * Monitor performance and continuously refine strategies based on results and market developments. * Develop and execute integrated campaigns to drive fibre sign\-ups, customer acquisition and brand awareness. * Plan targeted campaigns around network rollouts, new coverage areas, promotions and customer segments. * Identify opportunities to improve lead generation, conversion and customer retention. * Research competitor pricing, offerings and campaigns to identify opportunities for differentiation. * Coordinate digital campaigns, community activations and promotional initiatives with the wider marketing team. * Measure campaign effectiveness and recommend improvements based on customer and performance insights. * Develop strategic B2B marketing initiatives aligned with business development and growth objectives. * Identify target industries, customer segments and opportunities for lead and demand generation. * Develop campaigns communicating service capabilities, value propositions and competitive advantages. * Support thought leadership, case studies, industry content, service launches and sales collateral. * Identify relevant industry events, conferences and partnership opportunities. * Collaborate with internal stakeholders to strengthen brand positioning, generate qualified leads and support sales activities. * Develop and implement marketing initiatives to strengthen the lodge's positioning and support occupancy and revenue growth. * Identify opportunities across leisure travel, corporate accommodation, events and other relevant markets. * Research competitors, tourism trends and customer preferences. * Coordinate promotional campaigns, digital content and marketing collateral. * Identify opportunities to increase enquiries, direct bookings and strategic partnerships. * Monitor campaign results and recommend improvements. * Conduct market, customer and competitor research across the relevant businesses. * Monitor industry trends, competitor pricing, campaigns and positioning. * Identify emerging opportunities, customer needs and potential areas of differentiation. * Analyse available sales data, customer feedback and campaign performance. * Translate findings into practical recommendations and actionable marketing strategies. * Maintain competitor analysis and research reports to inform decision\-making. * Develop campaign briefs covering objectives, audiences, messaging, channels, budgets and timelines. * Coordinate campaigns across digital platforms, websites, social media, email, events and activations. * Manage multiple projects and ensure deliverables are completed within agreed timelines. * Coordinate stakeholder input, approvals and campaign requirements. * Monitor campaign performance and conduct post\-campaign evaluations to identify improvements. * Group Marketing Manager: Align strategies with business objectives, provide recommendations and report on campaign performance. * Web Specialist: Coordinate landing pages, website content, SEO opportunities, tracking and digital campaign requirements. * Graphic Designer: Develop creative briefs and collaborate on campaign concepts, messaging and visual execution. * Marketing Assistant: Coordinate campaign logistics, suppliers, events, promotional materials and administrative requirements. * Ensure all team members have clear briefs, timelines and deliverables to facilitate efficient campaign execution. * Establish campaign KPIs and monitor performance against agreed objectives. * Track relevant metrics, including reach, engagement, leads, conversions, customer acquisition and campaign costs. * Prepare monthly reports highlighting performance, insights and recommendations. * Assess campaign effectiveness and identify opportunities to improve return on marketing investment. * Where data is available, connect marketing activity to business outcomes such as fibre sign\-ups, qualified B2B leads and lodge bookings. * Telecommunications, fibre, ISP or connectivity marketing. * B2B marketing within ICT, software, technology or infrastructure. * Lead generation, demand generation or account\-based marketing. * Hospitality, tourism or lodge marketing. * Familiarity with CRM platforms, Google Analytics and digital advertising tools. * Strategic and commercially minded. * Analytical, research\-driven and creative. * Strong planning, project management and organisational skills. * Excellent communication and stakeholder engagement. * Proactive, collaborative and solutions\-oriented. * Able to manage multiple priorities and translate strategy into measurable execution. * Quality and execution of marketing strategies and campaigns. * Contribution to PluxNet Fibre customer acquisition and lead conversion. * Effectiveness of B2B marketing initiatives for MBV IT and VegaVision. * Contribution to Anza Lifestyle Lodge's brand visibility, enquiries and bookings. * Campaign performance against agreed KPIs and budgets. * Quality of market research and strategic recommendations. * Collaboration with the wider marketing team and timely delivery of projects. Work Location: In person Work Location: Randburg, GP, South Africa Availability: Full time

Minimum Requirements * Relevant qualification in Marketing, Marketing Management, Business Management or a related field. * 3–5 years' experience in marketing strategy, campaign management or market research. * Demonstrable experience planning and executing campaigns from concept to evaluation. * Understanding of digital marketing, brand positioning, customer segmentation and performance measurement. * Strong analytical, research, communication and project management skills. * Proficiency in Microsoft Office, particularly Excel and PowerPoint. Advantageous Experience Experience: Key Skills: Digital Marketing, SEO, Analytics Salary: ZAR 15000 - 20000 per monthly