Marketing Specialist

Job Title: Marketing Specialist Company: Manulife Job Category: Digital Marketing Roles & Responsibilities: We’re seeking a bilingual, detail\-oriented Marketing Specialist to help bring high\-impact direct\-to\-consumer marketing programs to life across the CoverMe and Affinity product lines. Working in a fast\-paced, collaborative environment, you’ll support customer acquisition, conversion, onboarding, and retention initiatives while contributing to strategy through customer insights, Québec market expertise, and performance\-driven recommendations. Supporting the CoverMe Insurance business, this role provides integrated marketing support across campaign planning, execution, localization, measurement, and optimization. You’ll coordinate deliverables with internal stakeholders, external agencies, and business partners, support French\-language adaptation, and help ensure marketing initiatives are relevant, accurate, and effective across Canadian and Québec markets. How Will This Come to Life? It starts with turning business priorities into actionable campaign plans, then coordinating the stakeholders, approvals, localization activities, and deliverables needed to bring them to market across paid and owned channels. Position Responsibilities Campaign Planning, Execution \& Optimization* * Support integrated marketing campaigns across acquisition, conversion, onboarding, and retention initiatives. * Coordinate campaign assets, briefs, timelines, approvals, and deliverables with internal teams, agencies, and external partners. * Manage multiple concurrent marketing projects while maintaining quality, accuracy, and timelines. * Assist in developing customer\-focused messaging, creative requirements, and campaign documentation. * Apply customer insights, segmentation, and performance data to support campaign decisions and tactical improvements. * Support brand, legal, compliance, and operational review processes to ensure marketing materials are accurate and ready for launch. Performance Measurement \& Reporting* * Assist with campaign measurement, reporting, and performance analysis. * Maintain tracking documentation, dashboards, and monthly budget reconciliation support. * Compile results and prepare clear updates for stakeholders. * Identify trends and provide recommendations to support campaign optimization. AI\-Enabled Marketing \& Innovation* * Use approved AI\-enabled marketing tools to support content development, campaign execution, and operational efficiency. * Support testing of new marketing capabilities, automation opportunities, and process improvements. * Review AI\-assisted outputs for accuracy, quality, brand alignment, and compliance. When You Join Our Team * As part of our global team, we’ll support you in shaping the future you want to see. * We’ll empower you to learn and grow the career you want. * We’ll recognize and support you in a flexible environment where well\-being and inclusion are more than just words. The role being advertised is an existing vacancy. About Manulife And John Hancock Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our\-story.html. Work Location: Montreal, Quebec, Canada Availability: Full time

Required Qualifications * 3\+ years of marketing experience in a direct\-to\-consumer, digital, or performance marketing environment. * Bachelor’s degree in Marketing, Business, or a related field. * Experience supporting marketing campaigns across paid and owned channels. * Experience adapting, translating, or transcreating content for Québec audiences. * Familiarity with Bill 101 and Bill 96 requirements. * Knowledge of campaign measurement, performance reporting, and marketing analytics. * Strong project coordination, organizational, and stakeholder management skills. * Experience working with cross\-functional teams and external agencies. * Familiarity with marketing technology platforms, customer data platforms, marketing automation tools, or AI\-enabled marketing tools is an asset. * Bilingual in English and French, with strong written and verbal communication skills in both languages. * Strong attention to detail and ability to manage multiple priorities in a fast\-paced environment. * Fully bilingual (French/English): The successful candidate will be required to communicate in English and French in order to support clients from various jurisdictions outside of Quebec. Referenced Salary Location Montreal, Quebec Salary range is expected to be between $59,700\.00 CAD \- $99,500\.00 CAD Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job\-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location. Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short\- and long\-term disability, life and AD\&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.\-specific paid time off provisions. Key Skills: Analytics, Performance Marketing Salary: $59,700