Marketing Specialist

Job Title: Marketing Specialist Company: Australian Qualifications & Training Overseas Job Category: Digital Marketing Roles & Responsibilities: We are seeking an experienced Marketing Specialist to identify market opportunities for AQATO's skills assessment, training and recruitment services, and to advise on, plan and implement how those services are priced, promoted and distributed to our three audiences: overseas tradespeople, partner organisations and Australian employers. The role reports to AQATO Management and works closely with our Australian and India\-based teams. Key responsibilities * Prepare and implement marketing objectives, policies, strategies and plans for each service line that support business growth, sales targets and organisational objectives. * Advise AQATO Management on all elements of the marketing mix, including service mix and packaging (e.g. training products and recruitment services), pricing, advertising and sales promotion, and distribution channels (partner network, direct\-to\-candidate and employer channels). * Develop and implement strategies to maintain the visibility and identity of the AQATO brand with candidates, partners and employers. * Develop and implement marketing strategies that promote AQATO's recruitment services to Australian employers in the hospitality, automotive, construction and manufacturing industries. * Plan employer\-focused campaigns, industry events, trade association activity and content that generate employer enquiries and expressions of interest. * Develop candidate\-attraction strategies to grow AQATO's pool of pre\-assessed tradespeople in line with occupations in demand by Australian employers. * Analyse employer demand and labour market information to advise Management on occupations, industries and regions to prioritise. Partner and campaign management * Plan and coordinate marketing programs and campaigns for AQATO's partner network of migration agents, immigration lawyers, recruiters and education partners, and develop strategies to grow and engage that network. * Advise on and oversee digital marketing strategy, including the corporate website, social media, email marketing, SEO, paid online advertising and associated analytics. * Plan and deliver webinars, workshops, seminars and promotional events for partners, employers and prospective clients in Australia and overseas. * Oversee the development of website content, marketing collateral and video content, including client and employer success stories (with consent). * Liaise with external vendors, creative suppliers and agencies, and coordinate marketing activity with the India office. * Monitor and analyse campaign and channel performance (e.g. lead volumes, CPA, CTR, conversion rates) and adjust strategies to improve return on investment. * Prepare the marketing budget, performance reports and data\-driven recommendations for AQATO Management. * Coordinate and guide the work of marketing coordinators and support staff. * Ensure marketing materials are accurate and comply with Australian Consumer Law and privacy requirements. * Bachelor degree or higher in Marketing, Advertising, Business Communications, Public Relations or a closely related field, or* at least five years of relevant marketing experience in lieu of a degree. * At least three years' experience as a Marketing Specialist, Marketing Officer, Marketing Consultant or in a similar professional marketing role. * Demonstrated experience in market research and data analysis, and in developing and implementing marketing strategies and plans. * Experience advising on pricing, promotion and distribution channels for services. * Experience marketing to business (B2B) audiences, such as employers or partner networks. * Working knowledge of digital marketing, including SEO, CRM software, email marketing platforms and paid advertising (e.g. Google Ads, Meta Ads). * Strong analytical, written and verbal communication skills, and the ability to present recommendations to senior management. Work Location: In person Work Location: Pakenham, VIC, Australia Availability: Full time

* Commission and undertake market research to identify opportunities for new and existing AQATO services, including demand for trade skills assessments by occupation and source country, and Australian employer demand for skilled trades workers. * Collect and analyse data on market characteristics, competitors (other assessing pathways, training providers and recruitment firms), customers and partners. * Identify, segment and prioritise target markets, source countries and Australian industries and regions for AQATO's services. Skills, qualifications and experience * Knowledge of the skills assessment, vocational education, recruitment or migration\-services sectors. * Experience marketing through international partner or agent networks, particularly in the Subcontinent, South Asia and South\-East Asia. * Experience marketing to employers in hospitality, automotive, construction or manufacturing. * Experience planning and overseeing video and social media content production. Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics, Email Marketing Salary: AUD 80000 - 90000 per yearly