Marketing Operations Analyst

Job Title: Marketing Operations Analyst Company: D2L Job Category: Salesforce Roles & Responsibilities: Role Summary The Marketing Operations Analyst is a business owner, administrator, and super user of the systems that power our marketing and revenue engine. The core of the role is business ownership and administration of Salesforce and Pardot (Marketing Cloud Account Engagement), in partnership with IT. You will own or serve as the super user and champion for a rotating set of GTM platforms, such as 6sense, Sendoso, Clay, Qualified, and Salesloft, making sure they are well configured, well governed, and used to their full potential. Key Responsibilities: * Serve as a non\-IT business owner and of Salesforce and Pardot in Marketing Operations * Own or act as super user and champion for other marketing and GTM platforms as assigned (e.g., 6sense, Sendoso, Clay, Qualified, Salesloft, and future tools), including configuration, governance, and vendor contact where applicable * Manage user access, permissions, licensing, and onboarding/offboarding where business\-owned * Manage day\-to\-day configuration, such as fields, flows, reports, dashboards, and automation rules, within agreed governance boundaries * Partner with IT on enhancements, integrations, and larger projects: define business requirements, prioritize requests, support testing and user acceptance, and drive adoption of what is delivered * Troubleshoot sync errors and data discrepancies between platforms, escalating to IT or vendors as needed * Monitor vendor releases and roadmaps, and provide input on renewals and vendor relationships * Maintain documentation of system configurations, processes, and business rules * Create, train and maintain AI\-Agents and AI\-Skills to support the use of AI within the revenue tech stack Marketing Team Support and Insight * Act as a trusted advisor to the marketing organization on how to use our systems effectively to execute and measure programs * Bring business insights, performance trends, and best practices to inform how campaigns and programs are planned and run * Support campaign teams with guidance on campaign taxonomy, naming conventions, Salesforce campaign structure, tracking, and attribution * Help ensure programs are set up in a way that is measurable, compliant (GDPR, CAN\-SPAM, CASL), and consistent with email deliverability and list hygiene standards * Provide guidance and troubleshooting support to campaign owners when issues arise (campaign design and build remain with the marketing program teams) Lead Lifecycle and Revenue Process * Help maintain and optimize lead scoring, routing, and lifecycle stage definitions with Sales, Marketing, and RevOps * Support MQL\-to\-SQL handoff processes and SLAs, and monitor funnel conversion and velocity * Support ABM, intent\-driven, and engagement programs using the tools in our stack (e.g., 6sense for intent and segmentation, Qualified for conversational/website engagement, Sendoso for direct mail and gifting, Clay for enrichment and prospecting workflows, Salesloft for sales cadences), as assigned * Help define enrichment logic, routing rules, and data\-quality standards across these platforms * Drive data governance for marketing data: deduplication, normalization, enrichment, and field standards * Build and maintain dashboards and reports on pipeline contribution, campaign performance, funnel health, and attribution * Proactively surface insights and recommend process or program improvements * Act as the internal champion for the platforms you own or support: train teams, create documentation and playbooks, and run office hours * Define and promote best practices for system usage, and drive adoption across Marketing, BDR, Sales * Stay current on MarTech and RevTech trends, particularly AI\-driven capabilities in our stack and adjacent tools * Evaluate, pilot, and help operationalize AI use cases (e.g., enrichment, lead research, workflow automation, predictive scoring) * Recommend tool rationalization, new capabilities, and stack improvements, backed by business cases * 2\-1 year of experience in Marketing Operations, Revenue Operations, or a closely related function * Salesforce (required): hands\-on admin experience, including objects, fields, flows, reports, dashboards, and campaign structure * Pardot (Marketing Cloud Account Engagement) and/or Marketing Cloud (required): hands\-on experience with automation, scoring, and integrations * Working experience with, or demonstrable ability to quickly learn, marketing and sales technology platforms such as 6sense, Sendoso, Clay, Qualified, and Salesloft * Strong understanding of the B2B demand generation funnel, lead lifecycle management, and attribution * Experience translating business needs into clear requirements for IT or technical teams * Proven ability to troubleshoot complex system and data issues * Strong analytical and reporting skills * Excellent communication skills, including explaining technical concepts to non\-technical stakeholders and driving adoption * Comfort with ambiguity and shifting priorities This role is to fill an existing vacancy. Work Location: Toronto, ON, Canada Availability: Full time

New models of teaching and learning enable a personalized, student\-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies. Required Qualifications Preferred Qualifications * Salesforce Administrator and/or Pardot Specialist/Consultant certification * Acumen with Artificial Intelligence tools. * Experience with ABM, intent\-data, and sales engagement platforms, and with data enrichment and workflow automation tools * Familiarity with SQL, APIs, or low\-code/no\-code automation tools * Experience applying AI tools to operational workflows * Experience in a high\-growth B2B SaaS environment Don't meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop! At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through \#LifeAtD2L: * Impactful work transforming the way the world learns * Flexible work arrangements * Learning and Growth opportunities * Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program * 2 Paid Days off for SkillsWave\-related activities like exams or final assignments * Employee wellbeing (Access to mental health services, EFAP program, financial planning and more) * Retirement planning * 2 Paid Volunteer Days * Competitive Benefits Package * Home Internet Reimbursements * Employee Referral Program * Wellness Reimbursement * Employee Recognition * Social Events * Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices. Key Skills: Salesforce Salary: CAD 90000 - 100000 per yearly