Marketing Manager - Travel & Experiences

Job Title: Marketing Manager - Travel & Experiences Company: RACV Job Category: Digital Marketing Roles & Responsibilities: At RACV, we're looking for a Marketing Manager \- Travel \& Experiences to lead the strategy and execution behind one of our most exciting growth portfolios. RACV Travel \& Experiences helps members plan and book memorable holidays, from curated packages and guided tours to cruises and accommodation, with exclusive member value and the reassurance of expert, personalised support. Reporting to the Senior Manager Travel \& Experiences, you'll own the full customer journey, building awareness and demand, driving enquiries and sales, and inspiring loyalty and repeat purchase. * Defining and bringing to life the positioning, messaging and portfolio strategy for RACV Travel \& Experiences, centred on exclusive member value, expert advice and a differentiated white\-glove service * Leading integrated, marketing campaigns across brand, demand generation, conversion and retention * Identifying high\-value audiences and using customer insights, behavioural data and propensity modelling to inform investment decisions * Developing campaign and content strategies across paid, owned, earned, partner and 1:1 channels * Turning the strength of RACV's travel proposition into measurable growth by driving awareness, enquiries, bookings, cross\-sell and customer lifetime value * Optimising customer journeys, landing pages, nurture programs and conversion pathways * Managing marketing budgets and ensuring investment delivers measurable ROI * Establishing performance frameworks and delivering commercial insights to inform decision making * Monitoring market trends, competitor activity and changing travel behaviours to keep RACV relevant and competitive * Exploring emerging technologies, channels and AI\-enabled opportunities that improve marketing effectiveness and customer outcomes * Acting as a trusted marketing partner across product, pricing, distribution, digital, analytics and business teams * Mentoring and sharing best practice across the broader marketing function without direct people leadership accountability. At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know. Work Location: Melbourne, Australia Availability: Full time

You're an experienced marketing professional who combines brand thinking, customer insight and commercial focus to drive growth across the customer journey. * Proven experience leading full\-funnel marketing strategies across brand, demand generation, conversion and retention * Strong commercial acumen with the ability to connect marketing investment to revenue and business outcomes * Expertise in integrated campaign planning and delivery across multiple channels * Experience using customer data, segmentation and insights to identify and prioritise growth opportunities * A track record of improving customer journeys, conversion performance and campaign effectiveness * Confidence influencing senior stakeholders and working within complex, matrixed organisations * Strong analytical, presentation and storytelling skills * Experience with marketing automation platforms such as Salesforce Marketing Cloud * Curiosity about emerging technologies and experience adopting AI tools to improve marketing outcomes * The judgement to know where AI can enhance performance and where human creativity, oversight and customer understanding matter most. Key Skills: Analytics, Performance Marketing Salary: AUD 128105 - 150189 per yearly