Marketing Manager (B2B SaaS)

Job Title: Marketing Manager (B2B SaaS) Company: The Smarketers Job Category: Digital Marketing Roles & Responsibilities: Marketing Manager (B2B SaaS) The Smarketers is a full\-service B2B marketing agency that helps technology and industrial businesses accelerate growth through Inbound Marketing, Demand Generation, Account\-Based Marketing (ABM), RevOps \& MarTech, Website Development, and AI\-powered marketing solutions. About the Role We're looking for a Marketing Manager with strong expertise in Inbound Marketing who can build and scale modern B2B demand generation programs while supporting strategic Account\-Based Marketing (ABM) initiatives. The ideal candidate understands how to attract, engage, nurture, and convert B2B buyers through content, AEO, GEO, marketing automation, lifecycle marketing, and data\-driven campaign optimization. While Inbound Marketing and Demand Generation are the primary focus of this role, you'll also contribute to targeted ABM programs for strategic accounts. This is a high\-ownership role for someone who enjoys solving problems, working across multiple client accounts, collaborating with cross\-functional teams, and delivering measurable business impact. You'll thrive in this role if you're passionate about learning, comfortable working in a fast\-paced agency environment, confident in leading client conversations, and excited about using AI and automation to improve quality, efficiency, and results. Key Responsibilities * Develop and execute inbound marketing strategies that attract, engage, nurture, and convert qualified B2B buyers. * Build and optimize demand generation campaigns across content, AEO, GEO, email marketing, landing pages, webinars, social media, and organic channels. * Create and execute lead nurturing programs, lifecycle marketing campaigns, and marketing automation workflows. * Develop content strategies including blogs, case studies, whitepapers, eBooks, landing pages, webinars, sales enablement assets, and thought leadership content. * Improve website conversion rates through content optimization, user journey improvements, and conversion rate optimization (CRO). * Partner with Sales and RevOps to improve lead quality, MQL\-to\-SQL conversion, pipeline generation, and revenue contribution. * Support SEO\-driven content initiatives and improve visibility across modern search experiences, AI\-assisted discovery, and relevant industry communities. * Support the planning and execution of targeted ABM campaigns for strategic accounts. * Define Ideal Customer Profiles (ICP), account segmentation, account prioritization, and personalized engagement strategies. * Collaborate with Sales to align account\-based campaigns with revenue goals. * Measure account engagement and optimize campaigns based on performance insights. * Build and optimize lead nurturing, lead scoring, segmentation, lifecycle automation, and campaign workflows using HubSpot or similar platforms. * Leverage AI and automation to improve research, campaign planning, content creation, reporting, documentation, and operational efficiency. * Identify opportunities to automate repetitive tasks and build scalable marketing processes while maintaining quality and accuracy. * Track and optimize key metrics including website traffic, lead generation, MQLs, SQLs, conversion rates, pipeline influence, campaign performance, account engagement, and revenue contribution. * Build actionable dashboards and provide insights using HubSpot, Looker Studio, Airtable, DashThis, or similar reporting tools. * Continuously improve campaigns through experimentation, A/B testing, analytics, and business insights. Client \& Project Management * Manage multiple global B2B client accounts in a fast\-paced agency environment. * Lead client discussions, present recommendations, and build trusted relationships with stakeholders. * Collaborate closely with Sales, RevOps, Content, AEO, GEO, Paid Media, Design, Development, and Leadership teams to deliver integrated marketing programs. * Drive projects with ownership, accountability, quality, and timely execution. * 3\+ years of experience in B2B Inbound Marketing and Demand Generation. * Proven expertise in content marketing, AEO, GEO, lead nurturing, lifecycle marketing, conversion optimization, and marketing automation. * Experience planning and executing multi\-channel inbound marketing campaigns that generate measurable pipeline growth. * Experience supporting or executing Account\-Based Marketing (ABM) campaigns is highly preferred. * Experience working with SaaS, Technology, IT Services, Cybersecurity, Healthcare, Manufacturing, Telecom, or other B2B industries. * Hands\-on experience with HubSpot or similar CRM and marketing automation platforms. * Familiarity with LinkedIn Ads, Google Ads, email marketing, analytics, and performance marketing. * Strong understanding of the modern B2B buyer journey and revenue\-focused marketing strategies. * Excellent analytical, communication, presentation, client management, and stakeholder management skills. * Ability to manage multiple projects and priorities in a dynamic agency environment. * Work with leading global B2B technology companies across diverse industries. * Lead impactful Inbound Marketing and Demand Generation programs that directly influence business growth. * Contribute to strategic Account\-Based Marketing initiatives for enterprise clients. * Be part of a collaborative, high\-performance agency where ownership, innovation, and continuous learning are valued. * Work alongside specialists across strategy, RevOps, Content, SEO, Paid Media, Design, Development, and Marketing Technology. * Get the opportunity to experiment with AI, automation, and modern marketing technologies to shape the future of B2B marketing. * Accelerate your professional growth through challenging work, meaningful client exposure, and continuous upskilling. * Think strategically and execute with excellence. * Take ownership and lead with accountability. * Communicate confidently with clients and internal teams. * Have a strong Inbound Marketing mindset with a passion for generating measurable business outcomes. * Understand how ABM complements inbound strategies to accelerate enterprise growth. * Embrace AI and automation without compromising marketing fundamentals. * Continuously learn, share knowledge, and adapt to change. * Thrive in a collaborative, fast\-paced agency environment. * Are passionate about creating win\-win outcomes for clients, teammates, and The Smarketers. Work Location: Hyderabad, Telangana, India Availability: Full time

Experience: 3\+Years Key Skills: SEO, Google Ads, Content Marketing, Analytics, Email Marketing, Performance Marketing Salary: Not disclosed