Marketing Manager

Job Title: Marketing Manager Company: Raffi Jewellers Inc. Cambridge | Montreal | Waterloo Job Category: Digital Marketing Roles & Responsibilities: Raffi Jewellers is home to the most prestigious luxury brands in the world. Whether commemorating a special event, expressing love or admiration, or building a personal collection, our guests come to us for the perfect piece. We are honoured to play a small role and do everything we can to assist our clients in these DEFINING MOMENTS ™. The Marketing Manager owns the day\-to\-day management and execution of the marketing department and reports to the Director of Marketing. They will run the marketing calendar end to end — planning, producing and delivering campaigns to luxury brand standards — while coordinating daily with the marketing teams of our brand partners and managing the workload of the internal marketing team. This is a hands\-on leadership role for someone who can independently own projects from brief to post\-campaign analysis. Key Responsibilities Marketing Leadership \& Team Management * Lead the day\-to\-day operation of the marketing department and ensure priorities are aligned with company objectives and brand strategy. * Directly manage, coach and develop the internal marketing team, including workload allocation, prioritization, performance expectations, and accountability. * Establish clear responsibilities, deadlines, and standards across the team and ensure projects are completed accurately and on time. * Conduct regular team meetings, project reviews, and one\-on\-one check\-ins. * Identify resource gaps, workflow improvements and opportunities to increase team efficiency. Marketing Planning \& Campaign Management * Own and manage the annual, quarterly and monthly marketing calendar across all locations, brands, and channels. * Translate company and brand objectives into integrated marketing campaigns with clear objectives, timelines, budgets, and deliverables. * Manage competing priorities across multiple luxury brand partners while maintaining deadlines and brand standards. * Develop campaign briefs and ensure internal teams, agencies, and vendors have clear direction. * Lead the planning, management and optimization of Google Ads, Meta Ads, and other paid digital channels. * Own digital marketing budgets, campaign structure, bidding, targeting, creative testing, and conversion performance. * Identify opportunities to improve customer acquisition, remarketing, local store traffic, and e\-commerce revenue. * Oversee the Shopify storefront and Contentful headless CMS, including merchandising, content updates, landing pages, and promotional execution. * Coordinate ongoing website improvements and e\-commerce development priorities with internal and external technical resources. * Own the marketing execution of email and SMS campaigns, including segmentation, campaign calendars, testing, and performance analysis. Brand Partner Management \& Events * Serve as the primary day\-to\-day marketing contact for luxury watch, and jewellery brand partners. * Manage campaign submissions, approvals, brand guidelines, asset requests, and reporting requirements. * Manage co\-op marketing programs, including brand standards, budgets, submissions, documentation, claims, and reimbursement tracking. * Lead the planning and execution of boutique events, product launches, client experiences, gala activations, and brand events. * Coordinate internal departments, brand partners, venues, vendors, catering, entertainment, production, and creative requirements. * Oversee the development of photography, video, print, digital advertising, social content, and in\-store marketing materials. * Manage creative briefs, production schedules, approvals, and quality control. * Ensure consistent presentation of the Raffi Jewellers brand across all customer\-facing channels. * Maintain a high standard of copy, visual identity, photography and overall luxury presentation. * Establish and monitor marketing KPIs across digital, e\-commerce, campaigns, events, and brand programs. * Prepare monthly performance reporting with insights, trends, and actionable recommendations. * Identify underperforming initiatives and recommend changes to strategy, spend, or execution that can improve customer acquisition, engagement and revenue. * Minimum 3 years’ experience in similar management role * Bachelor's degree in Marketing, Business, or related field * Luxury retail background is ideal; premium automotive, hospitality, fashion, beauty, jewellery or another premium consumer environment will also be considered * Experience working with brand or franchise marketing guidelines and approval processes; co\-op advertising experience is a significant asset * Proven people leadership experience, including assigning workload, setting priorities, coaching team members, managing performance, and holding a team accountable to deadlines and results. * Experience coordinating creative production and managing external vendors or agencies * Strong campaign and project management — comfortable running many timelines at once without dropping details * Demonstrated command of campaign optimization in Google Ads and Meta Ads: campaign structure, budget and bid management, audience and creative testing, conversion tracking, and reading performance data to improve return on ad spend * Hands\-on Shopify experience: storefront and theme management, site updates and development, product merchandising, and e\-commerce operations * Experience with Contentful or a comparable headless CMS — content models, entries and publishing workflows feeding the storefront * Working fluency across email/SMS and social content * Sharp eye for luxury brand standards in copy, design, and photography * Clear communicator who can represent Raffi Jewellers professionally with prestige brand partners * Opportunities for career advancement within a growing company * Comprehensive training and development programs * A dynamic, supportive, and luxurious work environment * Employee discount and other perks. * Employee health benefits paid for by Raffi. We do not use automated tools, including artificial intelligence, to support our recruitment process. All hiring decisions are reviewed by a human. Job descriptions are not intended as nor should they be construed to be, exhaustive lists of all responsibilities, skills, efforts, and working conditions associated with the job. Work Location: Cambridge, Ontario, Canada Availability: Full time

Requirements Projected salary range: $95,000\-$110,000 Key Skills: Digital Marketing, Google Ads, Meta Ads, Analytics Salary: CAD 90000 - 110000 per yearly