Marketing Manager

Job Title: Marketing Manager Company: Icon AF Job Category: Digital Marketing Roles & Responsibilities: The Marketing Manager is responsible for creating a marketing strategy, building brand awareness and expanding the market segment, with a predominant focus on digital channels. This role requires innovative marketing strategy and implementation across brand, communications, CSI and digital. The incumbent is individually accountable for achieving results through collaboration with the marketing team and internal stake holders. It requires a high\-energy, self\-motivated, analytical, agile individual with strong people and project management skills. The applicant must be comfortable with working in a dynamic, diverse, fast paced, continually evolving and results\-driven environment. Responsibilities \& Duties The marketing manager reports directly to the Directors. They are responsible for the brand image and brand performance. Create a strategy for all marketing team members, including Digital, Advertising, Communication, and creatives. Take complete accountability for the brand’s performance. People Responsibility: · Develop plans to establish a brand equity. · Prepare and manage monthly, quarterly and annual budgets for the Marketing department. · Setting, monitoring, and reporting on goals/targets. · Monitor competition (price changes, new products and features, target market etc.) · Develop tactics to boost the company’s reputation and drive qualified traffic · . Planning and leadership of marketing department ensuring appropriate structures, process, resources, and control (including budgeting) · Overall responsibility for developing, coordinating and implementing the groups marketing plan and initiatives · Brand Management: responsibility for managing brand reputation and risk, including overseeing market research. Develop and improve brand identity and positioning ensuring there is a consistent \& strong image across all initiatives. · Media Relations: coordinate media interest, ensuring regular contact and appropriate responses to improve presence in the market including management of media share of voice · Event Management: in collaboration business units provide creative input into the management of corporate events and workshops by providing on\-brand staging ideas and developing world class collateral · Collateral management: coordinate appearance of all organization print and electronic materials (letterheads, use of logo, brochures, folders, newsletters etc) and manage apparel · Drive and manage the ongoing development and management of our corporate social investment initiatives to ensure that this strategic aspect of the business remains relevant and evolves as the business and country landscape changes · Manage relationship, delivery and communication with internal clients and external service providers, including advertising agency · To create relationship with the support team of each branch/project to improve sales results/productivity in all departments. · To assist in establishing all new brands/projects to become a market leader within their respective industries and to become a household name within the community and the industry alike. Business Responsibility: * Ensure adherence to the company’s process at all times * Adhere to admin deadlines in submitting Teams documents and reports: * Monthly marketing report * Marketing plans for the following month * Brand performance report * Teams Performance Management documents 2\. Reporting to the business on brand/product performance 4\. Personnel management (absenteeism, late coming, managing staff issues) specific to department direct reports * Work experience as a head of marketing in the industry. * Solid understanding of web analytics and digital marketing. * Expert in social media marketing. * Experience with CRM software. * Good communication skill * Organizational and time management abilities * Critical thinking and decision making * Knowledge of upcoming marketing trends and best practices * Demonstrate Leadership and management in the area of marketing * Strong Interpersonal Skills; * Ability to meet business timelines and handle pressure Work Location: In person Work Location: Sandton, GP, South Africa Availability: Full time

· Design branding, positioning, advertising, and communication strategy. · Advertising: managing both the above the line and below the lines campaigns · To take over the co\-ordination of our marketing plan, including the Public Relations function. · To create an in\-house sales, marketing plan for the entire group. Co\-ordinate these activities through team work to achieve the expected results. · Analyses complaints and recommends solutions and improvements to remain result driven. · To create new opportunities for consideration to showcase the in the respective industry, nationally and internationally. · To achieve the highest standard of employee and customer satisfaction. · Ensure marketing team workflow is followed through. · Conduct market research and advice business on the opportunities. · Provide business with daily, weekly and monthly reports. · Identify gaps in the market and suggest an appropriate way to optimise Key performance Measures: 1\. Alignment to processes and quality 3\. Meeting timelines on marketing project plans 5\. Timeous delivery of reports, findings and remediation processes Knowledge, Skills and Abilities Key Skills: Digital Marketing, Social Media Marketing, Analytics Salary: Not disclosed