Marketing Manager

Job Title: Marketing Manager Company: HighlightTA Job Category: Digital Marketing Roles & Responsibilities: Somewhere right now, a chicken breast is moving down a processing line at hundreds of feet per minute. Before it reaches a dinner plate, PPO’s technology has already checked it for foreign materials, measured it and judged its quality, in milliseconds. Most people never think about how their food gets from farm to fork. In this role you’ll think about it every day, and you’ll make other people care too. We’re looking for a Marketing Manager who will be the voice and face of PPO, to our customers, to our industry and to our own team. If you love a good story, get curious about how things are made, and can’t resist trying the newest AI tool to see what it can do, keep reading. This is a hands\-on leadership role. You’ll set the direction, do a lot of the work yourself, and lead the people who help us turn attention into pipeline. * Shape how PPO talks about itself, alongside the CEO, Chief Customer Officer and VP Sales, and make sure that story shows up consistently everywhere we go to market. * Translate complex technology into stories that plant managers and executives actually want to hear: customer wins, the people behind the line, and the science of food quality. * Create and publish content that earns attention: website pages, blogs, case studies, videos, sales decks, brochures and social posts. * Own our social channels (LinkedIn, YouTube, X, Facebook, Google Business Profile), including producing short\-form video. * Along with Sales Operations, manage our Business Development program, setting campaigns, targets, playbooks and cadences that turn marketing interest into qualified meetings for Sales. * Plan and run account\-based and email campaigns to new and re\-engaged leads, measure what works, and keep Salesforce clean and accurate. * Own search and digital performance, both organic (SEO) and paid (SEM), so we capture as much of the interested market as possible. * Partner with Sales on new markets, new food categories and new geographies. * Run our trade show and events program end to end, anchored by IPPE in Atlanta each January, including strategy, booth, logistics, on\-site energy and post\-show follow\-up. * Plan and host customer webinars, plant tours, government visits and on\-site events. * With the CEO and Chief Customer Officer, lead public relations and government relations, including press, agency partners, grant writing and outreach. * Treat generative AI as a core part of how marketing works at PPO, not a side project. Test new tools for content, research, personalization, analytics and BDR workflows. * Share what you learn with the wider team, and help other departments adopt what works. * Run small, fast experiments across every channel, and be honest about what fails. * Build the annual marketing plan and budget alongside the Chief Customer Officer. * Report monthly on activity and outcomes, focused on pipeline and revenue impact, not just impressions. * Manage agencies, freelancers and suppliers, including our branded PPO gear. * First 90 days: You know our customers, products and story well enough to pitch PPO yourself. You’ve audited our channels and shared a plan. * 6 months: The Business Development program runs on a clear playbook, and campaigns are producing measurable qualified meetings with demonstrated impact from the use of AI tools. * 12 months: IPPE is our best show yet, marketing\-sourced pipeline is growing, and AI is built into every aspect of the team’s daily workflow. * 5 to 8\+ years in marketing, ideally in B2B with a long, enterprise sales cycle. * A track record of building and delivering marketing plans in a fast\-moving, entrepreneurial company. * Experience building or running a BDR or SDR program, or partnering closely with one. * Strong writing and content skills. We’ll ask for samples: blogs, web copy, social posts, scripts or campaigns. * Hands\-on skill across digital marketing: SEO, SEM, email, marketing automation, social and analytics. * Experience planning and running large, complex trade shows. * Experience in public relations and government relations. * Hands\-on use of tools such as Salesforce, Mailchimp or HubSpot, WordPress, Hootsuite, Leadfeeder and Wistia, plus generative AI tools in your daily work. * Excellent project management and organization, working both independently and as part of a team. We use AI tools to support our recruitment process, including helping us organize applications and identify early matches based on role criteria. That said, every rejection decision is made by a human. We encourage candidates to apply authentically and avoid relying solely on AI\-generated responses, especially during interviews. This opportunity is offered through HighlightTA, the on\-demand talent team supporting P\&P Optica's growth. Work Location: Waterloo, Ontario, Canada Availability: Full time

* Experience in the food, food processing, agriculture or industrial technology industries. * Experience marketing complex hardware or software products to technical buyers. * Video production or editing skills. * Grant writing experience. Key Skills: Digital Marketing, SEO, SEM, Analytics Salary: CAD 90000 - 100000 per yearly