Marketing Manager

Job Title: Marketing Manager Company: hamad group Job Category: Digital Marketing Roles & Responsibilities: The group serves residential, commercial, hospitality, infrastructure, maintenance, fire safety, and digital service sectors. Our SaaS platform supports real estate professionals, contractors, and service providers through provider panels, tender submissions, project coordination, onboarding, and lead management tools. We are looking for an experienced Marketing Manager who can build the marketing department from the ground up, create structured lead generation systems, manage digital growth, hire and manage a marketing team, and build scalable reporting and tracking systems across all three businesses. Role Overview The Marketing Manager will be responsible for creating, leading, and executing the full marketing strategy for the group. This role requires strong experience in B2B lead generation, SEO, paid media, social media, content marketing, CRM systems, reporting, analytics, lead funnels, budget management, app installs, SaaS onboarding, and team building. This is not only an execution role. The ideal candidate must be able to build systems, manage vendors, structure data, create processes, and connect marketing activities directly to qualified leads, sales pipeline, app adoption, and revenue. Key Responsibilities Marketing Strategy \& Department Building Define positioning, target audiences, offers, lead magnets, campaign structures, content strategies, and performance goals for each company. Build the marketing department from scratch, including processes, roles, reporting systems, workflows, and team responsibilities. Hire, train, and manage designers, content creators, social media executives, performance marketers, SEO specialists, video editors, copywriters, and marketing coordinators. Manage agencies, freelancers, media buyers, developers, photographers, videographers, and content creators when needed. B2B Lead Generation \& Sales Pipeline Build and manage B2B lead generation funnels for developers, contractors, property owners, facility managers, consultants, construction companies, commercial clients, industrial clients, and government\-related opportunities. Create lead pipelines for firefighting services, fire safety maintenance contracts, Civil Defence\-related services, installation projects, inspections, and safety equipment sales. Develop lead generation campaigns using paid ads, SEO, landing pages, LinkedIn, Google Search, email outreach, WhatsApp campaigns, CRM workflows, referral campaigns, and partnerships. Track lead source, lead quality, cost per lead, conversion rate, sales opportunity value, and closed revenue. Support sales teams with brochures, company profiles, presentations, pitch decks, proposal templates, case studies, and service\-specific one\-pagers. Lead SEO strategy across all company websites and landing pages. Create SEO\-focused landing pages for key services and track rankings, traffic, inquiries, phone calls, form submissions, and qualified leads. Coordinate with developers to improve technical SEO, tracking, site speed, mobile responsiveness, and landing page performance. Plan, launch, manage, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, and other relevant platforms. Manage Google Search campaigns for high\-intent B2B service keywords. Build Meta Ads campaigns for awareness, lead generation, retargeting, video views, and service inquiries. Manage retargeting funnels for website visitors, landing page visitors, video viewers, form abandoners, app installers, and inactive users. Monitor campaign performance daily and optimize based on CPL, CPA, lead quality, conversion rate, app install cost, activation rate, and sales pipeline value. Build and manage social media strategies for each division. Manage Instagram, TikTok, Facebook, LinkedIn, YouTube, Snapchat, and Google Business Profile. Create content that supports both brand awareness and lead generation. Set up and maintain tracking through GA4, Google Tag Manager, Meta Pixel, Google Ads conversion tracking, LinkedIn Insight Tag, CRM tracking, call tracking, form tracking, WhatsApp click tracking, and app analytics. Create dashboards showing spend, leads, CPL, lead quality, conversion rate, sales pipeline, app installs, activation, retention, and revenue impact. Create clear naming conventions for campaigns, ad sets, ads, landing pages, sources, mediums, and CRM lead sources. Work with sales teams to connect marketing leads to actual closed deals. Build lead pipelines by company, service, source, lead type, sales stage, and opportunity value. Create automated follow\-up flows for new leads, missed calls, form submissions, WhatsApp inquiries, app sign\-ups, demo requests, and inactive users. Build dashboards for sales follow\-up, lead aging, response time, conversion rate, and lost reasons. Manage the marketing budget across the three companies, allocate spend based on priorities, forecast leads and CPL, monitor paid media spend, prevent wasted budget, and report clearly on return. SEO, Google Ads, Meta Ads, LinkedIn marketing, social media strategy, content marketing, B2B lead generation, SaaS growth, app install campaigns, landing page optimization, CRO, email marketing, WhatsApp marketing, CRM pipeline management, automation, reporting, analytics, budget planning, brand positioning, copywriting, team hiring, and vendor management. The candidate should be comfortable with tools such as GA4, Google Tag Manager, Meta Pixel, Google Ads, Meta Business Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Google Search Console, Looker Studio, Google Sheets, Excel, HubSpot, Zoho CRM, Salesforce, Pipedrive, Mailchimp, Brevo, Klaviyo, Canva, Adobe tools, CapCut, WordPress, Webflow, Shopify, Firebase, Adjust, AppsFlyer, Notion, ClickUp, Trello, Asana, Monday.com, ChatGPT, Midjourney, and Canva AI. Work Location: Al Ain, Abu Dhabi Emirate, United Arab Emirates Availability: Full time

Experience Required:  3 years Create onboarding funnels using email sequences, WhatsApp flows, in\-app education, tutorial videos, help articles, webinars, and sales follow\-ups. Create content pillars for real estate, contracting, fire safety, maintenance, project updates, safety awareness, SaaS education, case studies, team credibility, behind\-the\-scenes content, testimonials, and industry tips. Plan monthly content calendars and coordinate shoots, site visits, project showcases, testimonials, interviews, educational videos, reels, and service explainers. Required Experience Experience managing budgets and optimizing campaigns based on performance. Experience hiring or managing designers, content creators, media buyers, SEO specialists, agencies, or freelancers. Experience with app install campaigns, SaaS onboarding, or digital product growth is highly preferred. UAE or GCC market experience is preferred. Arabic is a plus. Key Skills: SEO, Google Ads, Meta Ads, Content Marketing, Social Media Marketing, Analytics, Email Marketing Salary: Not disclosed