Marketing Lead (E-Commerce & Sales)

Job Title: Marketing Lead (E-Commerce & Sales) Company: radiusite sdn bhd Job Category: Digital Marketing Roles & Responsibilities: We are looking for a creative, proactive and results\-driven Marketing Lead to plan, execute and oversee marketing activities for our fashion brands, Radiusite and Dreemika. This is a hands\-on marketing role that combines marketing strategy, creative planning, campaign execution, team coordination and sales growth. We are looking for someone who can take ownership, develop marketing ideas independently and turn plans into measurable sales results. Key Responsibilities * Develop monthly marketing plans, promotional calendars and sales strategies. * Propose monthly sales targets and action plans for TikTok Shop, website and retail boutique. * Plan and execute product launches, seasonal campaigns, promotional activities and clearance sales. * Identify opportunities to increase sales, customer engagement and repeat purchases. * Conduct competitor research and stay updated with fashion and marketing trends. * Proactively recommend new campaigns, promotions and growth opportunities. * Plan and manage marketing activities across TikTok, Instagram, Facebook and Threads. * Develop creative content strategies focused on brand awareness, engagement and sales conversion. * Generate content ideas, write captions and prepare creative briefs. * Be hands\-on with social media posting, content creation and campaign execution when required. * Coordinate with existing content creators and graphic designers to ensure content is delivered on time. * Monitor content performance and continuously improve content effectiveness. * Identify, approach and manage suitable KOLs, influencers and TikTok affiliates. * Plan influencer collaborations, product seeding and affiliate campaigns. * Negotiate collaborations within approved budgets. * Monitor influencer and affiliate performance, including engagement, conversions and sales. * Build and maintain relationships with relevant creators and partners. * Plan sales\-driven campaigns across TikTok Shop, website and retail boutique. * Coordinate with e\-commerce and live teams on promotions, vouchers and sales activities. * Monitor daily, weekly and monthly sales performance against agreed targets. * Analyze sales trends, campaign results and customer buying behaviour. * Recommend improvements to increase conversion rates and revenue. * Take ownership of marketing execution and contribute towards achieving company sales targets. * Develop marketing angles, campaign concepts and promotional messaging. * Plan creative materials and content suitable for Meta Ads and TikTok Ads. * Coordinate with content creators and graphic designers to produce engaging, high\-converting advertising content. * Review advertising performance insights provided by management to improve future content and campaigns. * Hands\-on advertising experience is an added advantage, but not required. * Plan and coordinate product photoshoots and marketing campaign shoots. * Develop creative concepts, moodboards and shot lists. * Coordinate models, photographers and creative team members. * Ensure photoshoot materials are completed according to product launch timelines. * Maintain consistent brand identity across marketing channels. * Coordinate daily marketing tasks with existing content, graphic, live and e\-commerce teams. * Set clear marketing priorities, deliverables and deadlines. * Follow up on assigned tasks and ensure campaigns are executed according to schedule. * Prepare weekly and monthly marketing performance reports. * Present marketing plans, campaign results and improvement recommendations to management. * 1 year of experience in marketing, e\-commerce or sales\-driven marketing preferred. * Proven experience planning and executing marketing campaigns independently. * Experience in fashion, retail, lifestyle or consumer brands is an advantage. * Good understanding of TikTok, Instagram, Facebook, Threads and e\-commerce platforms. * Experience coordinating content creators, designers, influencers or affiliates. * Strong creative thinking, communication and organizational skills. * Good understanding of sales performance, marketing KPIs and conversion strategies. * Able to work independently, take initiative and manage multiple projects. * Comfortable with both strategic planning and hands\-on execution. * Experience leading or coordinating a small team is an advantage. * Can independently develop marketing plans and campaign ideas. * Understands how marketing activities contribute to sales. * Is creative, commercially minded and results\-oriented. * Can confidently coordinate and guide existing team members. * Is willing to execute marketing tasks personally, not just delegate. * Takes ownership of campaigns from planning to execution and performance analysis. * Identifies problems and proposes solutions without waiting for constant instructions. Work Location: In person Work Location: Rawang, M10, Malaysia Availability: Full time

Job Requirements Key Skills: Digital Marketing, Meta Ads, Content Marketing Salary: MYR 3500 - 4500 per monthly