Marketing Executive

Job Title: Marketing Executive Company: KYZO (Khidki Homes) Job Category: Digital Marketing Roles & Responsibilities: Job Description: Marketing Executive Department: Marketing We are looking for a proactive, execution-oriented Marketing Executive to manage our digital marketing channels, generate leads, create engaging content, and execute campaigns that drive brand awareness and business growth. Key Responsibilities 1. Lead Generation & Channel Management * Manage multiple lead generation channels, including website enquiries, social media, digital campaigns, and other online platforms. * Monitor incoming leads, track channel-wise performance, and coordinate with the sales team to ensure timely follow-ups. * Identify opportunities to improve lead quality, conversion rates, and customer acquisition. * Maintain lead trackers and prepare regular reports on campaign performance. 2. Social Media Management * Manage KYZO’s social media presence across Instagram, Facebook, LinkedIn, and other relevant platforms. * Plan content calendars and coordinate the creation and publishing of posts, reels, stories, and other creatives. * Develop content around products, customer success stories, industry insights, offers, and brand updates. * Track engagement, reach, follower growth, and other relevant performance metrics. * Write and publish blogs, website content, product-related content, and marketing copy. * Research industry trends, customer pain points, product applications, and relevant keywords. * Work on SEO & AEO to improve website visibility and organic traffic. * Coordinate with designers and internal teams to create useful, engaging, and accurate marketing content. * Execute marketing campaigns from planning through implementation and performance analysis. * Coordinate with sales, design, product, and operations teams to ensure timely campaign execution. * Maintain a marketing calendar and track budgets, deliverables, and campaign results. * Use tools such as Google Analytics, Meta Business Suite, spreadsheets, CRM platforms, and marketing automation tools to measure performance. * Continuously experiment with new content formats, channels, and campaign ideas to improve results. * 3 years of experience in digital marketing, content marketing, social media, or a similar role. * Good communication skills in English and Hindi * Hands-on experience managing social media accounts and executing marketing campaigns. * Ability to write engaging content for social media, blogs, websites, and messaging campaigns. * Basic understanding of digital lead generation, SEO, campaign analytics, and customer engagement. * Comfortable working with spreadsheets, Canva, AI tools, and digital marketing platforms. * Strong ownership, attention to detail, and the ability to manage multiple activities simultaneously. * A self-starter who enjoys getting things done rather than just planning. * Someone who can independently manage multiple marketing channels and ensure consistent execution. * A creative thinker who understands how to communicate with customers and build brand trust. * A data-oriented individual who tracks outcomes and continuously improves performance. * Someone excited to work in a fast-growing startup where responsibilities and learning opportunities grow with the business. Work Location: Bengaluru, Karnataka, India Availability: Full time

Experience: 3 years * Plan and execute WhatsApp, SMS, email, and other messaging campaigns for customer acquisition, engagement, and retention. * Create campaign messages for new product launches, offers, promotions, educational content, and customer updates. * Segment audiences based on customer type, interests, and purchase behaviour. * Track campaign delivery, engagement, enquiries, and conversions while following applicable consent and messaging guidelines. Requirements Key Skills: Digital Marketing, SEO, Content Marketing, Analytics Salary: Not disclosed