Marketing & Communications Lead

Job Title: Marketing & Communications Lead Company: Vayavya Labs Job Category: Digital Marketing Roles & Responsibilities: Position: Marketing \& Communications Lead Vayavya Labs is a technology engineering company specialising in embedded systems, semiconductor engineering, automotive software, virtual platforms and AI\-enabled engineering solutions. We work with global customers to accelerate hardware and software development from silicon to system. #### Role purpose Own the planning, coordination and execution of Vayavya Labs’ marketing activities. Working directly with the Head of Sales \& Business Development, the Lead will coordinate events, campaigns, brand communications and digital marketing initiatives; translate priorities into actionable plans; and maintain consistent, technically accurate messaging. This is a hands\-on individual contributor role, not a people\-management position. #### Key responsibilities * Own end\-to\-end coordination of conferences, exhibitions, trade shows and workshops. * Liaise with organisers, vendors, agencies, speakers and internal stakeholders. * Manage registrations, sponsorship commitments, booth branding, collateral, travel coordination and shipment of materials. * Ensure presentations, demonstrations and promotional assets are ready ahead of deadlines. * Coordinate pre\-event promotion, customer invitations, meeting arrangements and post\-event follow\-ups with sales. * Track budgets, checklists, deadlines, outcomes and lead handovers. #### Brand management \& corporate communications * Safeguard Vayavya’s brand identity, positioning and visual consistency across channels. * Review presentations, digital content, promotional materials and campaigns for brand quality and messaging. * Coordinate brochures, capability decks, product one\-pagers, case studies and approved templates. * Support announcements, partnerships, achievements, press releases and external communications. * Work with technical teams to validate claims and maintain a repository of approved brand assets. * Translate sales and business development priorities into campaign plans, owners and timelines. * Coordinate digital campaigns across LinkedIn, email, website and other relevant channels. * Align messaging and schedules with events, product announcements and target segments. * Track execution and results, gather feedback and coordinate improvements. * Support lead generation through campaigns and timely handover of responses to sales. * Maintain a coordinated editorial calendar for LinkedIn, newsletters, website updates and email campaigns. * Work with digital marketing resources, designers, writers and external agencies. * Obtain inputs from engineering, product, sales and leadership; check content for clarity, accuracy and relevance. * Ensure approved content is published on schedule and monitor basic performance indicators. * Maintain an integrated calendar of events, campaigns, announcements and deliverables. * Coordinate stakeholders, agencies and vendors; manage quotations, purchase requests and budgets. * Track dependencies, follow up proactively, resolve bottlenecks and escalate decisions promptly. * Provide concise progress updates and maintain structured records of expenses and outcomes. * Events and workshops are delivered on time, within agreed budgets, with no critical logistical gaps. * Marketing collateral and communications consistently reflect Vayavya’s brand and technical positioning. * Campaigns support sales priorities and launch on schedule. * Marketing calendars, deliverables and stakeholder follow\-ups remain reliable and visible. * The Lead independently drives execution, anticipates issues and brings forward decisions when needed. Work Location: Karnataka, India Availability: Full time

Experience: 4\-7 Years #### Required skills \& experience #### Preferred qualifications * Experience in technology, engineering services, semiconductor, automotive or embedded systems. * Familiarity with LinkedIn marketing, email campaigns, website content and marketing analytics. * Experience gathering and validating inputs from technical subject matter experts. * Knowledge of Canva, Figma, WordPress, CRM or marketing automation platforms. * Bachelor’s degree in engineering, marketing, communications, business or a related field; MBA is a plus. Key Skills: Digital Marketing, Analytics Salary: Not disclosed