Marketing Cloud Specialist

Job Title: Marketing Cloud Specialist Company: MEDCAN Job Category: Salesforce Roles & Responsibilities: Are you passionate about helping people live their healthiest lives? Do you thrive in a dynamic, supportive environment where your contributions truly matter? If so, Medcan is the place for you! As a member of Medcan's Lifecycle Marketing team, the Specialist, Salesforce Marketing Cloud, is responsible for the hands\-on execution, administration, and optimization of our marketing automation ecosystem. This role owns the development and deployment of personalized customer communications, automated journeys, audience segmentation, and campaign workflows that support client acquisition, engagement, retention, and loyalty. · Develop and maintain solutions using Email Studio, Journey Builder, Automation Studio, Contact Builder, AMPscript, SQL, HTML, and CSS. · Create audience segmentation, data extensions, subscriber management solutions, and targeting strategies to support lifecycle marketing initiatives. · Partner with Technology teams to support integrations between Salesforce Marketing Cloud, Salesforce CRM, and other enterprise systems. · Monitor campaign performance and recommend optimizations through testing, analytics, Salesforce Einstein capabilities, and AI\-driven enhancements. · Troubleshoot campaign, data, integration, and automation issues, identifying root causes and implementing timely resolutions. · Support testing, validation, release, and deployment activities for marketing technology initiatives. · Strong knowledge of audience segmentation, data extensions, subscriber management, and campaign operations. · Strong analytical and problem\-solving skills, with the ability to diagnose issues and implement practical solutions. Work Location: Toronto, Canada Availability: Full time

· Translate marketing and business requirements into scalable automation and personalization solutions. · Champion Salesforce Marketing Cloud best practices and identify opportunities to improve efficiency, effectiveness, and customer experience. · College Diploma or University degree in Marketing, Business, Information Systems, Computer Science, Communications, or a related discipline. · Advanced proficiency in Email Studio, Journey Builder, Automation Studio, Contact Builder, AMPscript, SQL, and HTML/CSS. · Experience connecting Salesforce Marketing Cloud with CRM platforms and enterprise data sources. · Excellent communication and collaboration skills, including the ability to translate business needs into technical requirements. · Knowledge of CASL, PIPEDA, accessibility, email deliverability, data governance, AI\-enabled marketing, and customer data platforms; experience in healthcare or another regulated industry is an asset. Pay will be determined based on an analysis of the selected candidate's experience and qualifications within the role's compensation grade. Medcan's compensation ranges are determined by a combination of required qualifications and skills, market value, and internal equity. The above range pertains solely to the base compensation and is not inclusive of additional compensation details such as perks, benefits, and potential bonuses or incentives. Key Skills: Salesforce, Salesforce CRM Salary: CAD 85122 - 117043 per yearly