Manager Marketing Tech, CX and AI - Mumbai

Job Title: Manager Marketing Tech, CX and AI - Mumbai Company: Abbott Job Category: Digital Marketing Roles & Responsibilities: The Marketing Technology, AI and CX Manager will lead the development and optimization of the marketing technology ecosystem to enable personalized, data-driven consumer experiences across paid, owned and earned channels. The role bridges Media, CX, CRM, analytics, AI and digital capabilities to drive growth and customer engagement. Key Responsibilities MarTech Strategy & Platform Management * Develop and execute the MarTech roadmap aligned with media, CRM and CX objectives. * Evaluate and implement emerging marketing technologies, AI solutions, and automation tools. * Partner with IT, Data, and Product teams to ensure platform integration and scalability. Customer Data & Audience Management * Support CDP, CRM and audience management capabilities. * Enable audience segmentation and personalization at scale. * Monitor competitor activity across search, social, programmatic and video channels. * Develop benchmarking frameworks for share of voice, digital presence and campaign effectiveness. * Translate intelligence into actionable media and CX recommendations. * Develop KPI frameworks and performance dashboards. * Ensure data privacy compliance, governance and vendor management. * Develop KPI frameworks and performance dashboards. * Ensure data privacy compliance, governance and vendor management. * Customer-centric mindset * Strategic thinking * Marketing technology expertise * AI and data-driven decision making * Cross-functional collaboration * Stakeholder management Work Location: Maharashtra, India Availability: Full time

Preferred Qualifications. * 2-3 years of experience in MarTech, CRM, Digital Marketing, CX or Analytics. * Experience with Salesforce Marketing Cloud, Adobe Experience Platform, GA4 and similar platforms. * Knowledge of AI-powered marketing tools, GEO/AI-SEO, competitive intelligence platforms and predictive analytics. Key Skills: Digital Marketing, SEO, Analytics Salary: Not disclosed