Manager Marketing Ops, Analytics & ABM

Job Title: Manager Marketing Ops, Analytics & ABM Company: Zudy Job Category: Salesforce Roles & Responsibilities: Key Responsibilities * Tech Stack Ownership: Own, manage, and continuously optimize our end\-to\-end Marketing Operations tech stack (HubSpot, Salesforce, Zoominfo, Qualified, etc.). * System Administration: Serve as the primary system administrator for HubSpot and co\-admin for Salesforce, ensuring seamless bi\-directional synchronization, clean data mapping, and optimal system health. * Vendor \& Evaluation Management: Audit current tools, manage software renewals, evaluate new MarTech/SalesTech solutions, and oversee implementation and integration projects. Lead Lifecycle, Routing \& Backend Workflows * Lead Lifecycle \& Scoring: Design, maintain, and refine lead scoring models, lifecycle stage definitions (MQL, SAL, SQL), and conversion handoffs between Marketing and Sales. * Lead Assignment \& Routing: Own complex lead assignment rules (round\-robin, territory\-based, account\-matched) across HubSpot and Salesforce to ensure rapid lead response times. * Workflow Troubleshooting: Proactively identify, diagnose, and resolve technical issues with backend automation, API integrations, sync errors, and automated workflows. * Sales \& Marketing Alignment: Partner closely with Sales Leadership and BDR managers to streamline lead handoffs, improve SLA compliance, and refine pipeline visibility. * Process Documentation: Create clear standard operating procedures (SOPs) and documentation for all revenue workflows, data policies, and tool usage across teams. * First 30 Days: Audit the current HubSpot\-Salesforce sync, review existing lead scoring/lifecycle workflows, and map out the current tech stack topology. * First 60 Days: Clean up backlog sync errors, optimize lead routing rules, and establish unified data hygiene protocols across both systems. * First 90 Days: Deliver standardized revenue reporting dashboards (MQL\-to\-Opportunity conversion, campaign ROI) and present recommendations for tech stack efficiency. This is a remote role, but located in Canada. Work Location: Ottawa, ON, Canada Availability: Full time

* Experience: 4–7\+ years of hands\-on experience in Marketing Operations (Revenue Operations or Sales Operations is a plus!), ideally in B2B SaaS or technology. * Dual CRM Expertise: Advanced administrative experience with both HubSpot (Marketing Hub, Marketing Automation) and Salesforce (Sales Cloud, process builder/flow, custom objects, lead routing). * Technical Skills: Strong understanding of bi\-directional sync logic, custom field mapping, Webhooks, APIs, and data integration platforms. * Analytics \& Reporting: Proven ability to build multi\-touch attribution models, campaign performance tracking, and executive dashboards in SFDC/HubSpot or BI tools (Tableau, Looker, PowerBI). * Problem Solver: Deep diagnostic mindset—you love diving into complex backend workflows to figure out why a lead sync failed or a trigger didn't fire. * Certifications (Preferred): * HubSpot Marketing Software / Operations Hub Administrator Certification Key Skills: Salesforce Salary: Not disclosed