Influencer Marketing

Job Title: Influencer Marketing Company: Brightchamps Job Category: Digital Marketing Roles & Responsibilities: About the Role We are looking for a creative, enthusiastic, and trend\-savvy Influencer Marketing Associate / Intern to support our influencer marketing initiatives. The role involves identifying relevant creators, building influencer relationships, coordinating campaigns, and tracking performance across social media platforms. Key Responsibilities * Influencer Identification: Research and identify relevant influencers, content creators, and micro\-influencers across Instagram, YouTube, and other social media platforms. * Creator Outreach: Reach out to influencers, initiate conversations, negotiate collaborations, and build long\-term relationships. * Campaign Coordination: Assist in planning, executing, and managing influencer marketing campaigns from briefing to content delivery. * Content Collaboration: Coordinate with influencers on campaign briefs, content ideas, deliverables, timelines, and brand guidelines. * Trend Research: Stay updated on social media trends, viral content, creator formats, and emerging influencer marketing opportunities. * Performance Tracking: Monitor campaign metrics such as reach, engagement, views, clicks, leads, and conversions. * Reporting \& Analysis: Maintain influencer databases, campaign trackers, budgets, and performance reports to evaluate campaign effectiveness. * Cross\-functional Collaboration: Work closely with the marketing, content, and creative teams to develop engaging campaigns aligned with business goals. * Campaign Optimization: Identify opportunities to improve influencer selection, content performance, audience engagement, and campaign ROI. Work Location: In person Work Location: Karnataka, India Availability: Full time

Requirements * Experience with influencer outreach, creator collaborations, or campus ambassador programs. * Familiarity with influencer discovery tools and social media analytics. * Basic understanding of engagement rates, CPM, CPC, and campaign ROI. * Experience creating social media content, reels, or short\-form videos. * Hands\-on experience managing influencer campaigns for a global EdTech brand. * Exposure to creator partnerships, campaign strategy, and performance marketing. * Opportunities to work with diverse creators and experiment with new content formats. * A collaborative environment with opportunities to learn, grow, and take ownership of projects. Key Skills: Digital Marketing, Analytics, Performance Marketing Salary: INR 300000 - 360000 per yearly