Inbound Marketer

Job Title: Inbound Marketer Company: DotActiv Job Category: Digital Marketing Roles & Responsibilities: This dynamic role will be perfect for an individual who is looking to pursue a career in B2B marketing within the retail software industry. We're looking for people who value driving customer acquisition, high\-impact content creation, and working in an innovative environment. Our deeply integrated all\-in\-one category management software reduces the complexity of the interdependent nature of data\-driven clustering, assortment, floor and shelf planning. Meanwhile, our talented people and highly refined processes enable us to deliver stress\-free speed to impact with unrivalled convenience and efficiency. With DotActiv, you get integrated all\-in\-one software that empowers you with unrivalled support, regular updates and proactive monthly guidance from our customer success team. Key Responsibilities: * As an Inbound Marketer at DotActiv, you would be responsible for: * Supporting DotActiv's inbound marketing engine through AI\-assisted content creation and internal technical knowledge; * Executing content strategies by creating articles, case studies, emails, and lead magnets aligned to customer journeys; * Leveraging modern generative AI tools to draft, repurpose, and scale content efficiently; * Conducting interviews with internal Subject Matter Experts (SMEs) to extract technical domain knowledge for marketing assets; * Tracking key inbound performance metrics (traffic, conversion rates, and MQLs) using CRM and marketing platforms * Optimising SEO strategies to ensure content ranks effectively in search engines; * Researching industry benchmarks and self\-learning best\-practice frameworks for SEO, copywriting, and AI prompting to continuously refine daily output quality * Breaking down long\-form content into short\-form assets, social posts, or infographics; and * Updating and optimising older, underperforming blog posts and landing pages to extend asset lifecycles and boost conversion rates Work Location: Cape Town, Western Cape, South Africa Availability: Full time

Requirements Requirements \& Qualifications * 2\+ years of hands\-on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage) * Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation * Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics * Exceptional written English skills with a sharp eye for editing and technical accuracy * Team player * Strong organisational and prioritisation skills * Self\-motivated and results oriented * Marketing, Communications, or Business related degrees are preferred Benefits Here's what you can expect from DotActiv when joining the team as a Category Planner. Key Skills: SEO, Content Marketing Salary: ZAR 17000 - 22000 per yearly