Growth Marketer

Job Title: Growth Marketer Company: Digital Health Company Job Category: Digital Marketing Roles & Responsibilities: is an evidence\-based digital health company on a mission to transform how chronic conditions like type 2 diabetes are managed and reversed.  Grounded in over two decades of clinical research \- including powering the ground\-breaking DiRECT trial funded by Diabetes UK \- we bridge the gap between rigorous medical science and daily life by combining tailored digital plans, behavioral psychology, and expert coaching. Role Description We are building an agile, data\-driven marketing funnel from the ground up, and we need a proactive builder to help drive it. Working directly alongside our Marketing Lead \- and collaborating across sales, technology, content, and clinical teams \- you will play a central role in researching, building, and optimising our marketing tech stack, campaigns, and processes. This is a high\-ownership, high\-autonomy role for a curious, resourceful self\-starter. You don't need to know every tool on day one, but you must be a sharp critical thinker who knows how to spot a problem, leverage modern AI tools to get up to speed quickly, run experiments, and iterate based on data. If you love taking initiative, figuring things out on the fly, and seeing your ideas turn into measurable results, this role is built for you. Key Responsibilities * Funnel \& Tool Ownership: Research, test, and implement full\-stack marketing tools, automation, and workflows to streamline our acquisition and conversion funnels. * AI\-Powered Execution: Actively leverage AI assistants and tools to accelerate research, copy generation, workflow building, and skill\-building on the job. * Data\-Driven Campaign Development: Analyse discovery call insights, clinical programme data, and funnel metrics to build clear audience personas and execute targeted digital campaigns. * Cross\-Functional Collaboration: Partner closely with our coaching, contracts, and tech teams to deeply understand our service delivery and translate operational insights into fresh marketing initiatives. * Experimentation \& Iteration: Design and run rapid marketing experiments, track performance metrics (conversion, engagement, ROI), and continuously adapt strategies based on real data. Work Location: Durbanville, Western Cape, South Africa Availability: Full time

Experience \& Skills * Growth Mindset \& Ownership: A self\-starter who thrives on solving ambiguous problems, taking full accountability for projects, and turning ideas into reality. * Resourcefulness \& AI Aptitude: An eagerness to learn new tech stacks quickly, using modern AI tools to bridge knowledge gaps, speed up execution, and solve complex problems independently. * Data Literacy \& Critical Thinking: Comfortable analyzing qualitative and quantitative data to spot trends, form hypotheses, and make evidence\-based decisions. * Core Marketing Fundamentals: Familiarity with foundational digital marketing concepts (SEO, digital acquisition, customer journeys, analytics). * Communication \& Collaboration: Excellent written and verbal communication skills with strong attention to detail and an ability to work smoothly across diverse teams. * Adaptability: Comfortable moving fast, prioritizing effectively, and pivoting in a dynamic, mission\-driven environment. * Education \& Experience: Undergraduate degree in Marketing, Business, or a related field, with some hands\-on experience planning or supporting digital marketing initiatives. Key Skills: Digital Marketing, SEO, Analytics Salary: Not disclosed