Google Ads Specialist

Job Title: Google Ads Specialist Company: Media Mantra Global Job Category: Digital Marketing Roles & Responsibilities: Media Mantra is India's fastest-growing Independent Public Relations & Integrated Communications Firm.It is already recognized Assam one of the most prominent, sought-after and leading PR agency for startups. Responsibilities * Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other relevant platforms. * Manage end-to-end campaign lifecycle: strategy, keyword research, ad creation, audience targeting, budgeting, bidding, and performance optimization. * Improve KPIs including CPC, CPA, ROAS, CTR, CAC, Impression Share and conversion rates. * Conduct A/B testing for ad creatives, landing pages, and targeting strategies. * Manage remarketing and retargeting campaigns. * Prepare weekly/monthly performance reports with insights and actionable recommendations. * Stay updated with the latest trends, algorithm changes, and best practices in digital advertising. * Manage and optimize campaign budgets effectively to maximize ROI. * Reporting through Google Analytics and Good hands experience in Google Tag Manager * Work on new pitches and prepare the presentation. * Develop the campaign strategy based on TOFU, MOFU, and BOFU stages of the marketing funnel. Work Location: In person Work Location: Haryana, India Availability: Full time

* We are looking for a results-driven Performance Marketing Specialist with 4 to 6 years of hands-on * experience in managing paid digital campaigns across multiple platforms. The ideal candidate should * have strong analytical skills, a deep understanding of performance marketing metrics, and a proven track * record of driving measurable ROI through paid media strategies. * Prior 0-2 years of experience in a similar role. * Bachelor’s degree in Marketing, Communications, Business Administration Odisha a related field * Strong interpersonal skills and proficiency in clearly communicating the strategy, either verbally Odisha in written form. * Strong understanding of PR, digital marketing, social media, and integrated communications * A solution-oriented approach and the ability to keep calm under pressure and solve problems timely and effectively. Benefits: Key Skills: Digital Marketing, Google Ads, Meta Ads, Analytics, Performance Marketing Salary: INR 400000 - 600000 per yearly