Generative Engine Optimization Lead

Job Title: Generative Engine Optimization Lead Company: MediaPlus Digital Miri Job Category: Digital Marketing Roles & Responsibilities: The SEO/GEO Lead is responsible for managing and developing a team of SEO specialists, implementing comprehensive SEO and Generative Engine Optimization (GEO) strategies, and ensuring client satisfaction. This role combines leadership, technical expertise in traditional and AI\-powered search, and client management. Key Responsibilities: Team Management: * Lead, motivate, and train a team of SEO specialists. * Conduct performance reviews and set objectives in conjunction with the Digital Marketing Manager * Oversee onboarding and training of new team members * Responsible for ensuring team members to achieve individual and team KPI’s as determined with DMM * Develop and implement on\-page and off\-page SEO strategies for our clients * Stay current with and share SEO trends and algorithm updates * Conduct website audits and derive action steps for SEO clients based on audit results * Own backlinking processes and ensure guest post hygiene * Optimize content for AI\-powered search engines and generative AI platforms (ChatGPT, Perplexity, Google AI Overviews, Claude and Grok etc.) * Develop citation\-worthy content strategies to increase brand visibility in AI\-generated responses * Monitor and analyze brand presence in generative AI answers and establish GEO performance metrics * Stay current with generative AI model updates and adapt optimization strategies accordingly * Develop and maintain monthly performance reports * Monitor team level performance metrics and keep DMM appraised weekly of campaign performance, status, and issues that need to be addressed. * Ensure quality assurance and timely delivery of work * Develop efficient SEO/GEO workflows and processes * Identify opportunities for automation and tool integration * At least 5 years of SEO experience, with at least 2 years in a team\-lead or managerial role * Strong expertise in on\-page, off\-page, and technical SEO, including audits and backlink strategies * Working knowledge of Generative Engine Optimization (GEO) and AI\-powered search platforms (e.g. Google AI Overviews, ChatGPT, Perplexity, Claude) * Experience managing multiple client accounts and collaborating with sales, client servicing, and creative teams * Proficient in SEO and analytics tools such as Google Analytics, Search Console, Ahrefs, or SEMrush * Strong communication, reporting, and stakeholder management skills * Additional leave * Opportunities for promotion * Professional development * Work from home Work Location: Remote Work Location: Remote, Malaysia Availability: Full time

Key Requirements * Annual Salary Review * Performance Bonus * Career development and learning opportunity * Challenging and fulfilling career * Various leave options * Healthcare benefits * Reimbursement for transportation expenses * Meal reimbursement * Birthday voucher * Flexible remote work arrangements Benefits: * Please state your expected monthly salary (in MYR). * Please state your notice period / availability to start. Experience: Key Skills: Digital Marketing, SEO, Analytics Salary: MYR 4500 - 6000 per monthly