General Manager of Hospitality

Job Title: General Manager of Hospitality Company: Rickety Bridge Job Category: Digital Marketing Roles & Responsibilities: The General Manager of Hospitality is a senior Executive Management responsible for the overall performance, profitability, guest experience, service standards, brand integrity, and strategic direction of all hospitality operations across Rickety Bridge Estate. The role provides executive leadership across the Restaurant, Wine Tasting Centre, Events, Accommodation, Padel Club, Reservations, Sales \& Marketing, and related hospitality support functions, ensuring the delivery of exceptional guest experiences while achieving operational and commercial objectives. Accountable for business unit performance, operational excellence, people leadership, compliance, and continuous improvement, the General Manager drives a culture of service excellence, accountability, and collaboration across all departments. The role serves as the custodian of the estate's hospitality and guest experience strategy, ensuring all departments consistently deliver experiences that align with the Rickety Bridge brand and commercial objectives. A critical requirement of the role is a strong background in Sales and Marketing within luxury hospitality, tourism, wine, leisure, or destination\-based businesses. The General Manager must be able to translate commercial strategy into practical execution across the estate, leveraging the unique offerings of the farm to drive visitation, occupancy, direct bookings, wine sales, events revenue, restaurant covers, and padel club participation. This includes developing and implementing sales initiatives, marketing campaigns, strategic partnerships, digital marketing strategies, guest loyalty programmes, tourism trade relationships, and promotional activities that enhance brand awareness and generate sustainable revenue growth. Working closely with the Commercial Revenue Manager, the General Manager will contribute to revenue optimisation, pricing strategies, performance analysis, forecasting, and commercial planning while maintaining a strong focus on operational delivery and guest satisfaction. The role is responsible for ensuring that all hospitality outlets achieve financial targets, maximise guest spend opportunities, and contribute positively to the overall commercial performance of the estate. As a visible and hands\-on leader, the General Manager fosters a positive, respectful, and high\-performing workplace culture through effective leadership, coaching, talent development, and stakeholder management. The role also provides strategic input into hospitality development projects, new business opportunities, operational enhancements, and future growth initiatives, drawing on proven hospitality leadership experience and a successful track record in developing, implementing, and opening hospitality operations. Ultimately, the General Manager of Hospitality is responsible for seamlessly integrating hospitality operations, sales, and marketing to position Rickety Bridge Estate as a leading destination in the Franschhoek Valley while ensuring exceptional guest experiences, sustainable business performance, and operational excellence across all areas of the estate. Key Responsibilities Team Leadership \& Staff Management Reservations \& Revenue Monitoring Marketing Collaboration, Promotions \& Business Development Compliance, Risk \& Asset Management * Bachelor’s degree in hospitality management, Business Administration, related field and or/ Certification in Hospitality Management or Food and Beverage/ Event Management. * Minimum 10–12 years’ experience in hospitality operations, ideally across multi\-unit or estate style hospitality environments * At least 5 years in a senior leadership, executive management, General Manager, Operations Director or equivalent role * Experience overseeing multiple hospitality departments including food and beverage, events, accommodation, guest services, wine tasting and/or leisure operations * Proven ability to manage revenue, cost, profitability and operational performance at a leadership level, with support from commercial or finance specialists for detailed analysis * Experience within luxury, boutique, wine estate, or premium hospitality environments advantageous * Sales and marketing background would be essential Work Location: In person Work Location: Franschhoek, WC, South Africa Availability: Full time

Qualifications/Education/Experience: Key Skills: Digital Marketing Salary: Not disclosed