Executive - Performance Marketing and Social Media Marketing

Job Title: Executive - Performance Marketing and Social Media Marketing Company: Songdew Job Category: Digital Marketing Roles & Responsibilities: Most companies hire people to manage campaigns. * Own Songdew's customer acquisition strategy through Meta advertising. * Conceptualise engaging campaign ideas, ad creatives and messaging that drive lead generation and conversions. * Plan, execute and optimise Meta campaigns across the customer acquisition funnel. * Continuously test creatives, hooks, audiences and messaging to improve campaign performance. * Analyse campaign performance and convert insights into actionable improvements. * Improve key growth metrics such as Cost per Lead (CPL), Customer Acquisition Cost (CAC) and conversion rates. * Build remarketing and lead nurturing campaigns. * Work closely with the Social Media team to ensure organic and paid content complement each other. * Mentor and guide the Social Media Executive, ensuring content strategy aligns with customer acquisition objectives. * Stay ahead of changes in Meta's advertising ecosystem and identify new growth opportunities. This is an opportunity to build and lead a critical growth function in a fast\-growing music\-tech company. You'll work directly with the Head of Product, enjoy significant ownership, and have the freedom to experiment with new ideas. As Songdew scales, you'll play a key role in shaping the company's customer acquisition strategy and building a high\-performing growth marketing team. Work Location: Gurugram, Haryana, India Availability: Full time

* Have hands\-on experience managing Meta advertising campaigns. * Be able to conceptualise compelling campaign creatives—not just optimise media budgets. * Possess a strong analytical mindset and enjoy working with campaign data. * Have excellent copywriting and communication skills. * Understand consumer behaviour and digital marketing funnels. * Be curious, proactive and willing to experiment continuously. * Have the ability to mentor and guide a small marketing team. Key Skills: Digital Marketing, Social Media Marketing, Performance Marketing Salary: Not disclosed