Digital Web & Growth Specialist

Job Title: Digital Web & Growth Specialist Company: Webmax Solution Job Category: Salesforce Roles & Responsibilities: The successful candidate will be responsible for enhancing, managing and optimising a business website as a strategic digital marketing and lead\-generation platform. The role combines website development, SEO, UX/UI, digital marketing, analytics, CRM integration, content management and conversion\-rate optimisation (CRO). Key Responsibilities * Review the existing website and identify opportunities for improvement. * Enhance website pages, layouts, navigation, functionality and overall structure. * Develop new pages and functionality as required. * Improve website loading speed, technical performance and mobile responsiveness. * Develop and implement SEO strategies. * Conduct keyword research and optimise website content, metadata, URLs, headings and images. * Implement technical and on\-page SEO improvements. * Develop and optimise enquiry forms, calls\-to\-action and lead\-capture mechanisms. * Design and develop campaign and service landing pages. * Improve UX/UI, website navigation and customer journeys. * Implement and manage website analytics and conversion tracking. * Monitor traffic, user behaviour, acquisition channels, enquiries and conversions. * Integrate website leads with CRM and relevant business systems. * Support email marketing, newsletter and marketing automation integrations. * Maintain website content, blogs, case studies and thought\-leadership functionality. * Analyse website behaviour and identify conversion\-rate optimisation opportunities. * Maintain website security, backups, integrations and updates. * Support appropriate POPIA, privacy, cookie and consent practices. * Produce regular website and digital performance reports. * At least 3 years' relevant professional experience in website development, digital marketing, SEO or a related digital role. * Demonstrated experience managing and improving business websites. * Strong knowledge of WordPress or similar CMS platforms. * HTML and CSS skills and basic JavaScript knowledge. * Practical SEO and technical SEO experience. * Experience with Google Analytics / GA4 and Google Search Console. * Understanding of UX/UI and responsive web design. * Experience developing landing pages and lead\-generation functionality. * Experience with website analytics, conversion tracking and reporting. * Experience integrating websites with CRM, email marketing or other digital platforms. * Strong website performance and mobile optimisation skills. * Strong communication, analytical and problem\-solving abilities. * Google Tag Manager * HubSpot, Salesforce or similar CRM platforms * Marketing automation platforms * Mailchimp or similar email marketing platforms * Meta and LinkedIn marketing integrations * Google Ads conversion tracking * Canva or Adobe design tools * Figma * API integrations * Basic database knowledge * A/B testing * Heatmaps and user\-behaviour analytics * Schema markup and structured data * AI\-assisted SEO and content optimisation Work Location: Hybrid remote in Centurion, Gauteng Work Location: Centurion, GP, South Africa Availability: Full time

Webmax (Pty) Ltd is seeking an experienced Digital Web \& Growth Specialist for a proposed three\-month, full\-time client engagement. Minimum Requirements Experience with any of the following will be beneficial: Application Requirements Key Skills: Salesforce Salary: ZAR 30000 - 30000 per monthly