Digital PPC/SEM Specialist

Job Title: Digital PPC/SEM Specialist Company: Global Wave Group Job Category: Digital Marketing Roles & Responsibilities: Reports to: Global Marketing Manager Role Purpose The PPC/SEM Specialist is responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram) Ads, and other digital channels. The primary focus of this role is to generate high\-quality leads and drive measurable conversions that support the company’s revenue and growth objectives. Key Responsibilities * Plan and manage paid media campaigns across Google, Meta, and other relevant platforms, with a focus on lead generation and conversions. * Conduct keyword research, audience targeting, and bidding strategies to maximize campaign performance and ROI. * Create and optimize ad copies, creatives, and landing pages in collaboration with the design and content teams. * Monitor daily campaign performance, including impressions, clicks, cost, and conversions, and make timely adjustments. * Set up and maintain conversion tracking tools (e.g., Google Analytics, Meta Pixel) to ensure accurate data. * Run A/B tests on ads, audiences, and landing pages to continuously improve lead quality and conversion rates. * Prepare regular performance reports and insights, highlighting key results, learnings, and improvement actions. * Work closely with the sales team to align lead quality, follow\-up processes, and feedback for improvement. Work Location: Auckland, New Zealand Availability: Full time

Essential Requirements * Bachelor’s degree in Marketing, Advertising, E\-commerce, Business, or a related field. * 1\+ years of hands\-on experience managing PPC/SEM campaigns (e.g., Google Ads, Meta Ads). * Solid understanding of performance marketing, lead generation, and conversion optimization. * Experience with analytics and tracking tools such as Google Analytics, Tag Manager, and ad platform dashboards. * Strong numerical and analytical skills, able to interpret data, and make clear optimization decisions. * Basic knowledge of landing page best practices; experience with A/B testing is a plus. * Good communication skills and the ability to work cross\-functionally with marketing, sales, and product teams. Key Skills: SEM, Google Ads, Meta Ads, Analytics, Performance Marketing Salary: Not disclosed