Digital Marketing Specialist, Paid Media & Performance [Temporary 14 Months]

Job Title: Digital Marketing Specialist, Paid Media & Performance [Temporary 14 Months] Company: Doane Grant Thornton Job Category: Digital Marketing Roles & Responsibilities: We’re looking for an experienced Digital Marketing Specialist – Paid Media \& Performance to join our Marketing team on a 14\-month contract. This role will take a hands\-on lead in the strategy, execution and optimization of paid media campaigns, while also supporting digital campaign experiences across our website and CMS when required. You’ll manage campaigns from planning through execution and optimization, working closely with Marketing, Content, Creative and Digital colleagues to connect campaign investment, landing\-page experiences and measurement to meaningful business outcomes. As a Digital Marketing Specialist your responsibilities will include: * Lead paid media strategy and hands\-on execution across Google Ads, LinkedIn Campaign Manager, Meta and other relevant channels. * Manage the full campaign lifecycle, including planning, audience targeting, budgeting, creative briefing, trafficking, launch, optimization and reporting. * Translate campaign and business objectives into effective channel, audience, targeting and investment strategies. * Partner with Content, Creative and Digital teams to optimize campaign landing pages, calls\-to\-action and conversion journeys. * Support the creation, editing and optimization of website and campaign landing pages within the CMS, ensuring content aligns with campaign objectives, brand standards, usability and measurement requirements. * Apply a working knowledge of CMS platforms and basic web publishing principles to support campaign execution and digital content needs. * Use GA4, Google Tag Manager and platform analytics to measure performance across the customer journey. * Apply UTMs, attribution, conversion tracking and funnel analysis to strengthen campaign measurement. * Identify opportunities for A/B testing and continuous optimization across audiences, creative, messaging and landing\-page experiences. * Develop clear performance reporting and translate campaign data into actionable recommendations for Marketing and business stakeholders. Doane Grant Thornton If you’re a bit like us, you’re driven to connect with how others are feeling and thinking. Here we walk in others shoes before taking action. Just imagine being part of a team that puts “we before me”, where flexAbility is a mindset, and where you trust your colleagues to have your back. At Doane Grant Thornton, you’ll work with inspiring leaders who support your development, both personally and professionally. This is a place where your insatiable curiosity enables you to think, see and hear from a variety of perspectives, a place where every day is different and having the courage to grow is part of who you are. And when all this comes together, well that’s when the magic happens! * 5\+ years of experience in digital marketing, performance marketing or paid media, ideally within a B2B or complex multi\-stakeholder environment. * Strong hands\-on experience with Google Ads and LinkedIn Campaign Manager, with experience across Meta and other paid platforms considered an asset. * Demonstrated experience managing campaign setup, targeting, budgets, optimization and performance reporting. * Experience with GA4 and Google Tag Manager, including campaign and conversion measurement. * Strong understanding of attribution, UTMs, A/B testing, conversion tracking and funnel analysis. * Working knowledge of enterprise CMS platforms and experience creating or updating web pages and campaign landing pages. Experience with Optimizely or a comparable CMS would be an asset. * Understanding of landing\-page optimization, SEO fundamentals, UX and conversion best practices would be an asset. * Ability to balance strategy with hands\-on execution, from developing the campaign approach to working directly within advertising and digital platforms. * Strong analytical, communication and stakeholder\-management skills. What success looks like In this role, success means doing more than simply launching campaigns. You'll help us: Work Location: Toronto, Canada Availability: Full time

Profit sharing, Flex days, RRSP contributions, Firmwide holiday closure, Wellness benefits, Concierge\-like benefits, Work from anywhere in Canada in the summer for 4 weeks, and more! At Doane Grant Thornton, we believe compensation should reflect more than just market data—it should reflect you. We’re serious about compensation. We benchmark regularly across a wide spectrum of roles, industries, sectors, and levels to ensure our ranges are both competitive and current. But we don’t stop there. We also consider the unique strengths, experiences, and impact each individual brings to the table. Our salary ranges are reviewed annually, and where you land within the range depends on a mix of factors—your background, your skills, and how your contributions align with internal equity. To help start the conversation, the current salary range for this role is $63,400–$82,420 in Toronto. If the role is available in other locations, the range may differ to reflect local market factors. Key Skills: Digital Marketing, SEO, Google Ads, Analytics, Performance Marketing Salary: CAD 63400 - 82420 per yearly