Actively Hiring
TR
Digital Marketing Specialist - IMMEDIATE HIRING - Traders Hub-Head Office
Traders' Hub
Abu Dhabi
Skills:
Digital Marketing
SEO
SEM
Google Ads
Meta Ads
Analytics
Performance Marketing
Job Description
Job Title: Digital Marketing Specialist - IMMEDIATE HIRING - Traders Hub-Head Office
Company: Traders' Hub
Job Category: Digital Marketing
Roles & Responsibilities:
Role Purpose
The Digital Marketing Specialist will drive qualified client acquisition and brand visibility for Traders’ Hub through performance marketing, SEO/SEM, paid campaigns and website analytics. The role is measured in the quality of leads that become verified, funded and active trading clients, not on clicks alone, and every activity must comply with the regulations governing the promotion of leveraged financial products.
Key Responsibilities
• Plan, launch, manage and optimize paid campaigns across Google Ads, Meta, LinkedIn, X, YouTube, display, programmatic and approved partner channels, targeting the UAE and other markets permitted under our license.
• Own campaign budgets, bidding strategies, audience segmentation, remarketing and A/B testing to improve cost per lead (CPL), cost per acquisition (CPA) and cost per funded account.
• Build and maintain the full\-funnel view from lead to registration, KYC\-approved account, first deposit and active trader, working with the Sales team to close the feedback loop on lead quality.
• Develop campaign briefs and ad copy in coordination with the Content and Design teams, for both English and Arabic audiences.
• Monitor competitor activity, market events and seasonality (for example major economic announcements and product launches) to time campaigns effectively.
• Develop and execute the SEO strategy: keyword research, on\-page and technical optimization, content gap analysis, link\-building and local search visibility.
• Manage search engine marketing, including keyword structures, negative lists, ad extensions and quality score improvement.
• Maintain bilingual (English/Arabic) SEO standards, including hreflang, schema markup and mobile performance.
• Implement and maintain tracking infrastructure: GA4, Google Tag Manager, ad platform pixels, conversion APIs, UTM governance and CRM integration, with full respect for user consent and data\-protection requirements.
• Coordinate with IT and web developers on website updates, bug fixes, new landing pages and tracking changes.
• Never publish or approve content that promises or implies guaranteed profits, minimizes the risks of leveraged trading, or is otherwise misleading.
• Handle client and lead data in line with data\-protection and information\-security policies.
• Proven track record of managing paid budgets and improving lead quality and cost efficiency.
• Google Ads, Meta Ads Manager, LinkedIn Campaign Manager and other major ad platforms.
• GA4, Google Tag Manager, Looker Studio or similar reporting tools.
Key Performance Indicators
• Number and quality of leads, measured by conversion to verified and funded accounts.
• Cost per lead, cost per acquisition and cost per funded account against targets.
Work Location: Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates
Availability: Full time
Requirements
• Work with the Content team to produce search\-optimized educational content such as trading guides, glossaries and market education pages.
• Own the performance of the corporate website and campaign landing pages, including conversion rate optimization, form journeys, page speed and user experience.
Qualifications and Governance
• Bachelor’s degree in Marketing, Business, Digital Media, Communications or a related field.
• 3 to 5 years of hands\-on experience in digital or performance marketing; experience in financial services, fintech, or a forex/CFD brokerage is a strong advantage.
• Google Ads, Google Analytics and Meta Blueprint certifications are an advantage.
Technical Skills
• Strong respect for regulatory and compliance requirements in financial advertising.
Key Skills: Digital Marketing, SEO, SEM, Google Ads, Meta Ads, Analytics, Performance Marketing
Salary: Not disclosed