Digital Marketing Specialist | Google Ads

Job Title: Digital Marketing Specialist | Google Ads Company: Applify Technologies Sdn Bhd Job Category: Digital Marketing Roles & Responsibilities: Principal Functional Duties * Multichannel Initiative Oversight: Conceptualize, implement, and polish advertising strategies across Google, Meta, and Xiaohongshu (XHS) to amplify web traffic and conversion metrics. * Web Stewardship \& SEO: Supervise the administration and material modifications of the corporate WordPress architecture to guarantee a fluid user journey refined for Search Engine Optimization. * Interdisciplinary Brainstorming: Partner with sales and artistic divisions to engineer marketing initiatives that stimulate lead acquisition and satisfy defined commercial targets. * Material Development: Oversee the generation of varied promotional collateral, including social media updates, aesthetic assets, brief\-form cinematic content (Reels, XHS, YouTube Shorts), and influential website prose. * Sector Intelligence: Evaluate industrial trends and nascent electronic strategies to preserve a competitive advantage within the IT and software environment. * Analytics \& Expansion Monitoring: Observe vital performance indicators—encompassing CTR, ROAS, CPC, and conversion ratios—to formulate refinement reports and detect novel growth channels. * Brand Advocacy: Uphold a synchronized brand identity and deliver persuasive narrative experiences across all digital interaction points. * Additional leave * Maternity leave * Opportunities for promotion * Parental leave * Professional development Work Location: In person Work Location: Puchong, M10, Malaysia Availability: Full time

* Regulated Weekly Routine: Functions on a consistent 5\-day operational cycle, precisely Monday through Friday, between the hours of 9:00 AM and 6:00 PM. * Regulatory Adherence: Comprehensive integration of EPF, SOCSO, and PCB statutory contributions. * Leave \& Remuneration: Provisions for annual entitlement, medical absence, and applicable overtime reimbursement claims. * Healthcare Provisions: Access to medical coverage, encompassing specialized claim categories for dental and ophthalmic requirements. * Vocational Growth: Involvement in organized instructional initiatives and periodic performance evaluations to enable career elevation. * Corporate Ethos: Prospects for enterprise\-sponsored excursions and diverse team\-bonding activities. * Academic Qualifications: Attainment of a Bachelor’s degree in Marketing, Digital Marketing, Business, an IT\-centric discipline, or a strictly synonymous field of study. * Technological Proficiency: Advanced skill in the operation of Google Ads and Meta Ads Manager (Facebook and Instagram). * Interface Expertise: Exhaustive comprehension of primary social ecosystems, with a particular emphasis on Google, Facebook, Instagram, and Xiaohongshu (XHS). * Analytical Capability: Proven aptitude for interpreting intricate campaign data and performing refinements to maximize Return on Investment (ROI). * Communication Mastery: Superior interaction skills in both English and Mandarin are fundamentally required. * Creative \& Vocational Attributes: Talent for innovative conceptualization alongside a detail\-oriented, methodical, and anticipatory approach within high\-velocity settings. * Industrial Awareness: Contemporary knowledge of modern marketing instruments, automation frameworks, and electronic evolutions influencing the IT and software sectors. Benefits: Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics Salary: MYR 3200 - 5000 per monthly