Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: UPDOT® Job Category: Digital Marketing Roles & Responsibilities: Role: Full Time, Onsite About the role This is a multi\-brand role. UPDOT is the primary account, and you’ll also run marketing for a few associated brands, including consumer businesses. You’ll work directly with the founders, who set strategy with you and approve it. Execution across channels is yours to run. * Plan, buy and run campaigns across Google Search, Shopping, Meta, LinkedIn and Amazon Ads, by brand and market * UPDOT campaigns run in the UK first, with Europe and the US to follow * Manage budgets, bids, creative testing and monthly reporting * Own search visibility for updot.co: technical hygiene, content plan, rankings, visibility in AI search * Build and maintain the SEO base for the associated brands so each ranks for its category over time * Run organic social for UPDOT (LinkedIn, Instagram) and the associated brands, with support from our in\-house design team on creatives * Plan calendars, write captions, publish, respond, report * Set up and maintain GA4, Google Tag Manager, Looker Studio and ad pixels across all properties * Track UPDOT leads through monday CRM * Set up automated email flows and marketing automation for the brands that need them Work Location: Bengaluru, Karnataka, India Availability: Full time

* LinkedIn Ads, Shopping or Amazon Ads * B2B services or SaaS marketing for international markets * E\-commerce marketing (Shopify or similar) and email automation tools * Experience with Unbounce or another landing\-page builder Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads Salary: Not disclosed