Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Stratco Job Category: Digital Marketing Roles & Responsibilities: Shape how thousands of customers engage with Australia's leading home improvement brand. Ready to make an impact? We're looking for a commercially minded Digital Marketing Specialist who thrives on turning digital engagement into measurable business outcomes. This is an opportunity to lead impactful paid media, social media, CRM and loyalty initiatives that drive customer acquisition, engagement and retention across one of Australia's most recognised brands. Working within our collaborative Group Marketing team and reporting to the National Marketing Manager, you'll play a pivotal role in shaping customer communications, optimising campaign performance and driving continuous improvement across Stratco's digital marketing ecosystem. * Managing agency partners to deliver paid digital campaigns across search, social and emerging channels * Developing and executing social media strategy that grows brand engagement and customer reach * Leading e\-mail, SMS and marketing automation activities that improve customer acquisition, retention and loyalty * Designing and optimising customer journeys through Salesforce Marketing Cloud, Insider and related platforms * Driving loyalty program engagement and helping customers maximise the value of Stratco's offerings * Leading Stratco's digital marketing intern program and supporting capability development within the broader team * Evaluating emerging technologies, AI tools and digital marketing innovations that enhance performance and customer experience * 3 \+ years' experience in digital marketing, performance marketing, CRM or customer lifecycle marketing * Strong knowledge of paid search, social media, SEO and content strategy * Experience with marketing automation platforms such as Salesforce Marketing Cloud, Insider or similar * Experience using G4A, Google Ads, Meta Business Manager and reporting tools * Confidence managing agency relationships and collaborating with cross functional stakeholders Holistic Wellness \& Mental Health Support \| 24/7 EAP to team members \& family \| Flexible Working Arrangements \| Team Member Discounts \| Professional Development \& Career Growth \| Competitive Remuneration \| Positive Workplace Culture \& Inclusion At Stratco, manufacturing is our foundation, but our people are our future. We empower our team to grow and succeed, within an inclusive and collaborative environment, where every individual matters, and innovation thrives. We are committed to offering fulfilling and rewarding career paths, ongoing learning and development, and recognition for outstanding service. Join us and build the future you’ve always envisaged, while redefining outdoor living and improving the lifestyles of our customers. Work Location: Gepps Cross, SA, Australia Availability: Full time

Ideally, your experience and attributes will include: * Experience with loyalty programs, customer retention or lifecycle marketing * Experience within retail, manufacturing, or home improvement industries * Relevant qualifications in Marketing, Communications or Business Key Skills: Digital Marketing, SEO, Google Ads, Performance Marketing Salary: Not disclosed