Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Sankalp welfare (NGO) Job Category: Digital Marketing Roles & Responsibilities: Company Description Sankalp Welfare is a non\-governmental organization (NGO) committed to social development and community empowerment in and around Patna. The organization focuses on improving the lives of underprivileged individuals through education, health initiatives, and awareness programs. Sankalp Welfare works closely with local communities, volunteers, and partners to deliver sustainable impact. The team values empathy, accountability, and transparent communication, creating an environment where staff can actively contribute to meaningful change. Joining Sankalp Welfare offers the opportunity to use professional skills to support social causes and grassroots initiatives. Role Description The Digital Marketing Specialist will manage and execute online marketing activities to increase awareness of Sankalp Welfare’s initiatives, campaigns, and programs. This full\-time, on\-site role is based in Patna and involves planning and running social media campaigns, creating digital content, and monitoring performance across platforms. The specialist will collaborate with program teams to translate project updates into engaging posts, emailers, and web content, and will maintain a consistent brand voice aligned with the NGO’s mission. Day\-to\-day tasks include managing social media accounts, analyzing web and campaign data, optimizing digital strategies, and coordinating with internal stakeholders and external partners. The role also involves identifying opportunities for online engagement, supporting fundraising and outreach campaigns, and preparing regular reports on digital performance and impact. Work Location: Patna, Bihar, India Availability: Full time

Qualifications * Candidates should possess strong skills in Social Media Marketing and Online Marketing for campaign planning, audience engagement, and outreach. * Candidates should possess Digital Marketing skills, including campaign execution, email marketing, and basic SEO to support broader promotional efforts. * Candidates should possess Web Analytics skills to track performance metrics, interpret data, and optimize digital strategies. * Candidates should possess effective Communication skills for clear messaging, collaboration with teams, and coordination with partners and volunteers. * Relevant experience in managing digital campaigns for NGOs, social impact organizations, or similar sectors is beneficial. * Working knowledge of common digital tools and platforms (e.g., Facebook, Instagram, Google Analytics, email marketing tools, basic design tools) is preferred. * Ability to work on\-site in Patna, manage multiple projects, and meet deadlines in a dynamic environment. * A bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience, is an advantage. Key Skills: Digital Marketing, SEO, Social Media Marketing, Analytics, Email Marketing Salary: Not disclosed