Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: MS IT PARK Job Category: Digital Marketing Roles & Responsibilities: MS IT Park is a technology company providing website and mobile application development, UI/UX design, and digital solutions for businesses. About the role We are looking for a Digital Marketing Specialist with experience managing Meta Ads and Google Ads. The ideal candidate can plan campaigns, monitor performance, create basic marketing designs, and use AI tools to support video creation. Responsibilities * Plan, launch and manage advertising campaigns on Meta and Google Ads. * Conduct audience, keyword and competitor research to support campaign planning. * Monitor campaign budgets and performance, and recommend improvements. * Track and report on metrics such as leads, conversions, cost per lead and return on ad spend. * Create basic graphics for advertisements and social media using design tools. * Create and edit short marketing videos using AI and video\-editing tools. * Collaborate with the team to develop campaign ideas and marketing content. * Review landing pages and campaign content to help improve conversion rates. * Follow relevant advertising platform policies and brand guidelines. * Experience with Google Analytics, Google Tag Manager or conversion tracking. * Experience in lead generation for service\-based businesses. * Examples of campaigns, designs or videos you have worked on. Work Location: Coimbatore, Tamil Nadu, India Availability: Full time

Requirements Key Skills: Digital Marketing, Google Ads, Meta Ads, Analytics Salary: Not disclosed