Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Innomatrics Technologies Job Category: Digital Marketing Roles & Responsibilities: Digital Marketing Specialist – Performance \& Lead Generation About the Role We are looking for a highly skilled, creative, and result\-oriented Digital Marketing Specialist who knows how to generate quality leads and drive business growth through digital marketing. We are not looking for someone who simply posts on social media or runs ads. We need someone who understands performance marketing, knows how to attract potential customers, and can turn marketing efforts into actual business leads. We believe in giving our marketing team complete freedom. You decide the strategies, platforms, tools, campaigns, and methods you want to use. We don't believe in micromanagement or restricting creativity. Our only expectation is simple: Bring results. Generate quality leads. Help us grow. Key Responsibilities * Plan, execute, and optimize Meta Ads (Facebook \& Instagram). * Manage Google Ads campaigns for lead generation and conversions. * Implement SEO strategies to improve organic visibility and traffic. * Handle social media management across relevant platforms. * Develop and execute performance\-based marketing strategies. * Generate high\-quality leads through paid and organic marketing channels. * Analyze campaign performance, track conversions, and improve ROI. * Explore new digital platforms, marketing tools, and strategies to generate leads. * Experiment with different campaigns, creatives, audiences, and marketing approaches. * Take complete ownership of digital marketing activities and results. * Meta Ads Mastery (Facebook \& Instagram Ads). * Google Ads. * Search Engine Optimization (SEO). * Performance Marketing. * Social Media Management. * Lead Generation and Conversion Optimization. * Campaign Analytics and Performance Tracking. * Digital Marketing Strategy. Knowledge of landing page optimization, Google Analytics, remarketing, content strategy, AI marketing tools, and other lead\-generation techniques will be an added advantage. * Complete Freedom: You decide how to market, which platforms to use, and what strategies to implement. * No Micromanagement: We don't believe in monitoring every move or restricting your working style. * Creative Independence: Experiment with new ideas, tools, platforms, and marketing techniques. * Result\-Oriented Environment: We care about performance, not just working hours or activity reports. * Opportunity to Lead: Take ownership of our digital marketing growth. * Freedom to Innovate: If you have a better way to generate leads, we are open to it. * Someone who understands digital marketing beyond theoretical knowledge. * Someone who can independently plan and execute marketing campaigns. * Someone who is passionate about generating leads and achieving measurable results. * Someone who takes initiative instead of waiting for instructions. * Someone who believes in experimenting, learning, and improving continuously. * Someone who is confident enough to take responsibility for marketing performance. Work Location: In person Work Location: Karnataka, India Availability: Full time

We are looking for someone who has practical knowledge and experience in: Benefits: Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics, Performance Marketing Salary: INR 15000 - 20000 per monthly