Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Fuzzy Operations Job Category: Digital Marketing Roles & Responsibilities: About the role Reporting to the Head of Marketing, the Digital Marketing Specialist will develop and implement strategies through paid advertising, organic content, influencer partnerships, email and SMS. They will manage day\-to\-day digital activity and keep campaigns responsive across a busy calendar of events. This is a hands\-on role that will bring a high\-level of digital marketing expertise, working closely with the marketing team, creative partners and ticketing providers. Key responsibilities * Deliver digital strategies developed in collaboration with the Head of Marketing across agreed audiences, timelines and budgets. * Build, manage and optimise paid campaigns across Meta Ads Manager, TikTok Ads Manager and Google Ads, including Search, Display and YouTube. * Manage campaign structure, conversion objectives, bidding strategies, placements and budget allocation within approved plans. * Develop targeting and retargeting using first\-party data, custom audiences, lookalikes and exclusions. * Test creative, audiences and campaign settings to improve conversion rates, cost per acquisition and return on ad spend. * Monitor performance, conversion tracking and budget pacing, adjusting activity and recommending changes where needed. * Keep across emerging platforms, advertising tools and audience trends, recommending relevant opportunities. * Content planning for multiple event/brand social accounts, maintaining coordinated content calendars across Instagram, Facebook, TikTok and other platforms as required. * Brief and coordinate creative assets with designers, content creators and external partners. * Identify and recommend influencers and creators suited to each event’s audience and objectives. CRM and Audience Development* * Manage Fuzzy’s CRM and sign\-up platforms, including database organisation, segmentation and campaign setup. * Plan and deliver email and SMS campaigns, including testing, scheduling and reporting. * Manage presale registrations, sign\-up forms and audience acquisition activity. * Maintain database quality, consent records and unsubscribe processes. * Connect CRM audiences with paid campaigns to support targeting and retargeting. * Report regularly on advertising, content, influencer activity, CRM performance and audience growth. * Track spending and results against agreed objectives and ticket sales targets. * Identify what is working and recommend practical improvements. * Maintain consistent campaign tracking and coordinate with external partners to resolve reporting issues. * Share campaign learnings with the Head of Marketing and contribute to reporting. * Work with the Head of Marketing, marketing team and broader Fuzzy organisation to prioritise activity across the event calendar. * Maintain clear schedules, approval processes and account access. * Undertake agreed event\-day duties, including evening, weekend and public holiday work. We are committed to creating an inclusive workplace. We strongly encourage applications from people of all backgrounds and identities. Flexible working arrangements can be discussed and support will be provided throughout the recruitment process where required. Work Location: Sydney, New South Wales, Australia Availability: Full time

Fuzzy Operations creates and delivers some of Australia’s most loved music events. From Field Day in The Domain to Harbourlife at Fleet Steps, we produce experiences built around big moments in iconic spots, top\-tier production and a team that is hands\-on, sharp and proud of what we put into the world. Skills and experience Key Skills: Digital Marketing, Google Ads, Meta Ads, Email Marketing Salary: Not disclosed