Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Dr. Aravind's IVF Fertility & Pregnancy Centre Job Category: Digital Marketing Roles & Responsibilities: Job Description – Digital Marketing Executive Dr. Aravind's IVF Fertility \& Pregnancy Centre is looking for a creative and result\-oriented Digital Marketing Executive to manage and execute digital marketing activities, improve online visibility, generate patient enquiries and strengthen the centre's online presence. The ideal candidate should have hands\-on experience in social media management, digital campaigns, SEO, content creation and lead generation, preferably in the healthcare or hospital industry. Key Responsibilities * Plan and execute digital marketing campaigns across various online platforms. * Manage social media accounts such as Instagram, Facebook, YouTube and LinkedIn. * Create engaging content, posts, reels, stories and promotional creatives. * Manage Google Ads and Meta Ads campaigns for lead generation. * Monitor and optimize digital advertising campaigns to improve performance. * Handle SEO activities to improve website ranking and online visibility. * Coordinate with graphic designers, video editors and content creators. * Develop digital marketing strategies to increase patient enquiries and brand awareness. * Track campaign performance, leads, conversions and marketing ROI. * Prepare regular digital marketing performance reports. * Monitor online reviews and support online reputation management. * Ensure all marketing content follows healthcare advertising guidelines and maintains patient privacy. Work Location: In person Work Location: TN, India Availability: Full time

Company: Dr. Aravind's IVF Fertility \& Pregnancy Centre Job Location: Guindy, Chennai Experience: 2 years Working Hours: 9:30 AM to 6:30 PM Employment Type: Full\-Time Required Skills \& Qualifications * Bachelor's degree in Marketing, Digital Marketing, Business Administration or a relevant field. * 2 years of experience in digital marketing. * Hands\-on experience in Google Ads and Meta Ads. * Good knowledge of SEO, SEM and social media marketing. * Experience in content planning and digital campaign management. * Knowledge of Google Analytics, Google Search Console and Meta Business Suite. * Basic knowledge of Canva or other creative tools is an advantage. * Strong communication, creativity and analytical skills. * Healthcare or hospital industry experience will be an added advantage. Benefits: Key Skills: Digital Marketing, SEO, SEM, Google Ads, Meta Ads, Social Media Marketing, Analytics Salary: INR 16000+ per monthly