Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Creative Niche Job Category: Digital Marketing Roles & Responsibilities: You'll take ownership of day\-to\-day digital marketing initiatives, from managing HubSpot and executing campaigns to creating engaging content and generating leads . Working closely with the General Manager and sales team, you'll have the opportunity to help shape the company's digital presence and contribute to its continued growth. * Manage and optimize HubSpot , including website updates, landing pages, email campaigns, workflows, lead tracking and reporting. * Develop and execute digital marketing campaigns focused on increasing brand awareness and generating qualified leads. * Manage paid advertising campaigns, including Google Ads and LinkedIn, monitoring performance and identifying opportunities for improvement. * Create engaging content for LinkedIn, YouTube, newsletters, blogs and the company website. * Capture and edit video content, including product demonstrations, employee interviews and behind\-the\-scenes footage. * Collaborate with sales and internal teams to develop content that showcases products, services and industry expertise. * Support SEO initiatives to improve website visibility and organic traffic. * Track campaign performance, analyze results and recommend improvements. * Bring fresh ideas and creative approaches to strengthen the company's digital marketing efforts. * 3–5\+ years of hands\-on digital marketing experience, ideally in a generalist role. * Strong hands\-on HubSpot experience is essential , including website content management, landing pages, email marketing and campaigns. HubSpot certifications or experience with marketing automation and CRM integrations would be a bonus. * Experience executing digital marketing campaigns and working with paid advertising platforms such as Google Ads. * Strong content creation and copywriting skills across digital channels. * Comfortable shooting and editing basic video content for social media and digital platforms. * Good understanding of SEO, lead generation and marketing analytics . * Creative, resourceful and proactive, with the ability to take ideas from concept through execution . * Strong organizational skills and the ability to manage multiple projects independently . * Someone who thrives in a fast\-paced, collaborative environment and enjoys taking initiative. Work Location: Pickering, Ontario, Canada Availability: Full time

* Experience in B2B marketing, particularly within manufacturing or industrial sectors. * French language skills. Key Skills: Digital Marketing, SEO, Google Ads, Analytics, Email Marketing Salary: Not disclosed