Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: CARTERS Job Category: Digital Marketing Roles & Responsibilities: Are you passionate about digital marketing? Here's your opportunity to join a market leader in the building industry and take ownership of our digital marketing presence. About the role This role is based at our National Support Office in East Tāmaki where you will join a collaborative and supportive Marketing team, working alongside the Trade Marketing Engagement Manager to: * Drive digital aspects of the CARTERS business developing , implementing and maintaining brand and customer strategies across promotions, initiatives, events and social media campaigns * Maintain content across multiple platforms that align with our trade customers and brand * Execute email campaigns with functional workflows and database segmentation * Provide creative digital solutions with best practice methodologies for websites, applications and campaigns * Monitor and analyse performance on various digital platforms and campaigns, providing insights, analytics and identifying opportunities to support growth, engagement and ROI * Process customer feedback and digital enquiries via email and social media * Contribute and coordinate marketing and IT digital initiatives and projects * Produce engaging digital communications to enhance the customer experience * Enhance and refine customer journeys and touchpoints * Customer centric digital specialist who knows their way around the online space * Expertise in digital marketing channels and implementing digital marketing campaigns * Experience in content management systems – such as Squarespace and SAP Hybris * Highly skilled in email marketing and automation \- Microsoft Dynamics 365 marketing with Click Dimensions: subject lines, development, segmentation, workflows, automation, 360 testing, mobile optimisation, deployment * SEO \& SEM capability for digital optimisation, In return for your work and commitment, we’ll make sure you’re looked after in a professional, positive, inclusive and supportive working environment that you can be proud of. Work Location: Auckland, New Zealand Availability: Full time

customer segmentation and data analytics * Experience driving digital acquisition channels \- PPC, Programmatic / Display and paid social advertising (Facebook, Instagram, LinkedIn) * Marketing experience with a degree in Digital Media Communications or relevant tertiary qualifications in Marketing / Business Information Management * A self\-motivated team player who has high creativity, attention to detail and problem\-solving skills, and is organised to multitask and prioritise effectively * Proficient in grammar with strong proofreading and editing skills for content and storytelling * An eye for emerging digital trends with a passion for discovering new applications * Operate Adobe Creative Cloud applications * Understanding of social media campaigns and marketing compliance requirements * Knowledge of WeChat – Mandarin digital content creation would be advantageous Key Skills: Digital Marketing, SEO, SEM, Analytics, Email Marketing Salary: Not disclosed