Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Bussier partner Job Category: Digital Marketing Roles & Responsibilities: Company Description Bussier Partner is a growing organization focused on helping brands strengthen their presence in competitive markets. The company emphasizes data-driven strategies and creative solutions to support business growth and customer engagement. Team members collaborate across functions to deliver impactful marketing campaigns and measurable results. Bussier Partner values continuous learning, practical innovation, and a professional work environment that supports long-term career development. Role Description The Digital Marketing Specialist is a full-time, on-site role based in Panipat. The specialist will plan, execute, and optimize online marketing campaigns across various digital channels, including social media, search, and email. Daily responsibilities include managing social media accounts, monitoring web analytics, and creating performance reports to guide campaign improvements. The role involves coordinating with internal teams to align digital initiatives with overall marketing objectives and brand guidelines. The specialist will also stay updated on digital marketing trends and recommend new strategies to enhance reach, engagement, and conversions. Work Location: Panipat, Haryana, India Availability: Full time

Qualifications * Strong skills in Digital Marketing and Online Marketing, including campaign planning and execution. * Experience in Social Media Marketing, with the ability to manage and grow brand presence across platforms. * Proficiency in Web Analytics tools to track, interpret, and report on campaign performance. * Effective Communication skills, both written and verbal, for collaboration and content creation. * Familiarity with SEO/SEM, email marketing, and basic content marketing principles. * Ability to work on-site in Panipat, manage multiple projects, and meet deadlines. * Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. * Prior experience in a digital marketing role and knowledge of industry-standard tools (e.g., Google Analytics, Meta Business Suite) are beneficial. Key Skills: Digital Marketing, SEO, SEM, Content Marketing, Social Media Marketing, Analytics, Email Marketing Salary: Not disclosed