Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Baseline Bolts Industries Job Category: Digital Marketing Roles & Responsibilities: Job Description: Digital Marketing \& Real Estate Listing Specialist This hybrid role encompasses end\-to\-end performance marketing (Meta Ads, Google Ads/PPC), social media content creation, portal listing management (Property Finder, Bayut, Dubizzle), SEO, CRM lead tracking, and conversion optimization. The ideal candidate brings at least 5 years of hands\-on UAE real estate digital marketing experience with a strong commercial focus on lowering CPL/CPA and maximizing ROAS. Key Responsibilities1\. Performance Marketing \& Digital Strategy * Develop and execute comprehensive digital marketing strategies for both off\-plan and secondary market property portfolios. * Plan, launch, test, and optimize paid campaigns across Meta Ads (Facebook \& Instagram) and Google Ads (Search, Display, Performance Max, PPC). * Manage multi\-channel marketing campaigns targeting lead generation, property launches, sales, leasing, events, and remarketing. * Allocate and manage digital marketing budgets effectively to optimize CPL, CPA, CAC, ROAS, ROI, conversion rates, and overall lead quality. * Perform continuous market and competitor analysis to identify new marketing avenues and trends in the UAE real estate sector. 2\. Real Estate Portal \& Listing Management * Create, upload, and manage high\-quality property listings on major portals including Property Finder, Bayut, Dubizzle, and other niche platforms. * Ensure all listing details, pricing, photos, floor plans, and descriptions are accurate, engaging, and regularly updated. * Coordinate with real estate agents to collect necessary listing data, property documents, and compliance/permit details. * Manage listing lifecycle (renewals, edits, featured/boosted placements, and removals) based on portal performance metrics. * Maintain CRM records, property databases, and prepare basic listing/portal activity reports for administrative and sales support. 3\. Lead Management \& CRM Tracking * Generate, nurture, and continuously improve the quality of property sales and leasing leads. * Track the complete end\-to\-end lead journey from initial inquiry to qualification and closing, collaborating closely with the Sales team to boost conversion rates. * Maintain CRM lead tracking systems to ensure accurate campaign and source attribution. * Develop social media, content, and branding strategies in alignment with creative, marketing, and sales goals. * Create and publish engaging content for Facebook, Instagram, X (Twitter), LinkedIn, and other digital platforms. * Write compelling copy for blogs, newsletters, marketing collateral, press releases, exhibition materials, and promotional campaigns. * Design visual assets using Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), or other graphic design and video editing software. * Coordinate with external/internal designers, videographers, and content creators to produce high\-performing campaign collateral. * Plan and execute search engine optimization (SEO), website, and landing page enhancements to grow organic search traffic and boost conversions. * Set up and utilize GA4, Google Tag Manager (GTM), Meta Pixel, and custom conversion tracking systems to ensure precise attribution. * Analyze campaign data using tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console. * Build clear, insightful weekly and monthly performance reports using Looker Studio, Excel, or equivalent BI tools with strategic recommendations for growth. * In\-depth understanding of the UAE real estate market dynamics, off\-plan developer projects, secondary market trends, and local buyer/investor behavior. * Strong commercial acumen around Cost Per Qualified Lead (CPQL), Customer Acquisition Cost (CAC), lead\-to\-sale conversion rates, and Return on Ad Spend (ROAS). Work Location: In person Work Location: Umm al-Quwain City, UQ, United Arab Emirates Availability: Full time

Experience Level: Senior / Mid\-Senior Level (Minimum 5 Years UAE Experience) Requirements \& QualificationsEducation \& Experience * WHAT IS YOUR CURRENT SALARY * WHAT IS YOUR SALARY EXPECTATION * WHAT IS YOUR NOTICE PERIOD Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics, Performance Marketing Salary: Not disclosed