Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: AW Rostamani Job Category: Digital Marketing Roles & Responsibilities: Develop and execute digital marketing strategies to increase visibility and strengthen brand positioning in the UAE automotive market* Manage digital campaigns, influencer partnerships, and social content to build an active and engaged online community* Ensure consistent digital storytelling aligned with brand identity and customer touchpoints* Performance Marketing \& Lead Generation Plan and optimize paid campaigns across Google Ads, Meta, TikTok, YouTube, and other digital platforms* Drive measurable results such as website traffic, test\-drive bookings, showroom visits, and lead conversions* Manage retargeting campaigns to maximize customer acquisition efficiency* Social Media \& Content Management Manage content calendars and publish across Instagram, TikTok, YouTube, LinkedIn, and Twitter/X* Create engaging, relevant content to capture interest and support customer journeys* Oversee social listening, community management, and online reputation monitoring* Track KPIs across platforms using Google Analytics, Meta Business Suite, CRM dashboards, and other tools* Provide performance reports with insights and recommendations to optimize campaigns* Monitor competitor activity and adjust strategies to remain competitive* Collaboration \& Support Work closely with the sales team to align digital marketing with showroom and retail objectives* Support brand initiatives, events, and campaigns with digital amplification strategies* Coordinate with internal and external partners to ensure seamless execution of campaigns * Strong content creation and social media management skills* Data\-driven mindset with ability to optimize ROI and performance metrics* * Good interpersonal skills Work Location: Dubai, DU, United Arab Emirates Availability: Full time

Educational Qualification Bachelor’s Degree in Marketing, Digital Media, or any related field* Work Experience Key Skills: Digital Marketing, SEO, SEM, Google Ads, Meta Ads, Analytics, Performance Marketing Salary: Not disclosed