Digital Marketing Manager - Skin, Hair & Aesthetics

Job Title: Digital Marketing Manager - Skin, Hair & Aesthetics Company: Navayu Digital Job Category: Digital Marketing Roles & Responsibilities: Digital Marketing Manager \- Skin, Hair \& Aesthetics About the role Navayu Digital is hiring a Digital Marketing Manager \- Skin, Hair \& Aesthetics for a client operating a doctor\-led skin, hair, laser and aesthetic medicine clinic. Key responsibilities * Develop marketing plans and content calendars aligned with business goals. * Create educational content around skin and hair concerns, ingredients, treatments, and frequently asked questions. * Plan campaigns across relevant services, including facials and peels, laser hair reduction and skin treatments, hair restoration such as PRP/GFC, anti\-ageing treatments, injectables and non\-surgical body contouring. * Translate clinical information into clear, accessible marketing content without diagnosing customers or promising outcomes. * Work with clinical experts to ensure content and treatment claims are accurate and approved. * Write captions, ad copy, reel scripts, website content, and campaign messaging. * Manage Instagram, Facebook, and LinkedIn content and engagement. * Coordinate shoots, educational videos, creatives, and customer testimonials. * Support practitioner personal branding and relevant influencer collaborations. * Plan, launch, and optimise Meta Ads and Google Ads campaigns. * Manage budgets, audience targeting, creative testing, and retargeting. * Coordinate landing pages, lead forms, and conversion tracking. * Track qualified leads, cost per lead, consultation bookings, and customer acquisition costs. * Work with the enquiry team to improve follow\-up and lead\-to\-booking conversions. * Prepare performance reports with clear insights and recommendations. * Maintain consistent brand messaging across digital channels. * Manage Google Business Profile updates and support local SEO and review initiatives. * Monitor competitor activity and audience feedback to identify opportunities. * Coordinate designers, video editors, and other marketing partners. * Proven digital marketing experience with skin, hair, laser, aesthetics or cosmetology clinics. * Strong understanding of skin and hair concerns, aesthetic treatments, customer expectations and consultation\-led treatment journeys. * Familiarity with laser hair reduction, skin rejuvenation, hair restoration, anti\-ageing treatments, injectables and body contouring from a marketing perspective. * Hands\-on expertise in Meta Ads and Google Ads, supported by campaign results. * Strong copywriting, content planning, and social media management skills. * Familiarity with analytics, conversion tracking, and CRM tools. * Ability to connect marketing activity with qualified enquiries and bookings. * Strong organisation, communication, and coordination skills. * Responsible handling of treatment claims, customer privacy, and consent. Apply through Indeed with your CV and portfolio. Include relevant campaign examples outlining your role, platforms used, budgets managed, and results achieved. Work Location: In person Work Location: Telangana, India Availability: Full time

Experience: 1-3 years preferred Compensation: As per market standards, with a 20% hike on previous salary. Prior experience marketing skin, hair, laser, aesthetics or cosmetology clinic services is required. Candidates should understand how to market doctor\-led treatments and generate qualified consultation enquiries. Required skills and experience Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics, Performance Marketing Salary: Not disclosed