Digital Marketing Manager

Job Title: Digital Marketing Manager Company: Xperience Job Category: Digital Marketing Roles & Responsibilities: Job Description ------------------- The Role The Digital Marketing Manager owns Xperience’s digital channels: the website, SEO, PPC, and paid and organic social. The role runs those channels as the engine behind every marketing campaign, and as an always\-on demand capture programme that works between campaigns. This is a channel specialist role inside a campaign\-led team. The digital plan for each quarter is derived from the campaign plan agreed with the Senior Campaign Marketing Manager: which landing pages, which paid support, which search coverage, which social amplification each campaign needs, agreed before launch. Alongside that sits the standing work only this role can own, including website governance, search visibility and conversion optimisation. Success is measured in campaign terms. Digital performance is reported as pipeline contribution, conversion and cost per opportunity, with channel metrics sitting underneath as supporting evidence. This is a full\-time role working on a hybrid basis between home and one of our offices. Some UK travel will be required. Job Responsibilities ------------------------ * Build the digital plan for each campaign with the Senior Campaign Marketing Manager: landing pages, paid search and social support, retargeting and tracking, in place before launch. * Manage agency relationships across website development, SEO and paid media, holding them to output and efficiency. * Provide day\-to\-day guidance and development to the Digital Marketing Assistant. * Always\-on demand capture performance: qualified leads and cost per opportunity from search and PPC. * Teamwork \& Collaboration: Shares knowledge and works across departments and locations, working co\-operatively and supportively with colleagues. * Volunteering Day per year to support an Xperience chosen charity, or a charity of your choice * Proven management of Google Ads and paid social campaigns with budget accountability. * Background in managed services, technology or professional services marketing. Work Location: Remote, UK Availability: Full time

* Website performance: conversion rates, search visibility and page experience. Your Benefits ----------------- * Salary Sacrifice Pension Scheme, 3% ER, 5% EE contributions * Death in Service Benefit x 3\-time base salary from commencement of employment\* * Salary Sacrifice Cycle to Work Scheme * Salary Sacrifice EV Scheme Experience Required ----------------------- * Four or more years of hands\-on digital marketing experience in a B2B environment. * SEO and website optimisation experience, including landing page and conversion work. * Experience managing external agencies and holding them to performance. * Experience reporting digital performance against pipeline or revenue goals, not just channel metrics. * Experience with A/B testing and conversion rate optimisation tooling. Key Skills: Digital Marketing, SEO, Google Ads, Analytics Salary: Not disclosed