Digital Marketing Manager

Job Title: Digital Marketing Manager Company: Xperience Job Category: Digital Marketing Roles & Responsibilities: The Role The Digital Marketing Manager owns Xperience's digital channels: the website, SEO, PPC, and paid and organic social. The role runs those channels as the engine behind every marketing campaign, and as an always\-on demand capture programme that works between campaigns. This is a channel specialist role inside a campaign\-led team. The digital plan for each quarter is derived from the campaign plan agreed with the Senior Campaign Marketing Manager: which landing pages, which paid support, which search coverage, which social amplification each campaign needs, agreed before launch. Alongside that sits the standing work only this role can own, including website governance, search visibility and conversion optimisation. Success is measured in campaign terms. Digital performance is reported as pipeline contribution, conversion and cost per opportunity, with channel metrics sitting underneath as supporting evidence. This is a full\-time role working on a hybrid basis between home and one of our offices. Some UK travel will be required. Key Responsibilities: * Own the performance of the website, SEO, PPC, paid social and organic social channels. * Build the digital plan for each campaign with the Senior Campaign Marketing Manager: landing pages, paid search and social support, retargeting and tracking, in place before launch. * Run always\-on demand capture across search and PPC so that buyers looking for our solutions between campaigns still convert, feeding the same pipeline reporting. * Own website governance and continuous optimisation: A/B testing, landing page improvement, user journeys and conversion rates. * Own keyword strategy and SEO best practice across the site, working with Campaign Marketing Executives so campaign content is built to rank. * Manage agency relationships across website development, SEO and paid media, holding them to output and efficiency. * Own analytics and tracking (GA4, SEMRush, conversion tracking) so digital reporting is trusted and campaign attribution works. * Report digital performance in campaign terms: pipeline contribution, conversion rates and cost per opportunity, alongside channel diagnostics. * Provide day\-to\-day guidance and development to the Digital Marketing Assistant. * Background in managed services, technology or professional services marketing. * Experience connecting web activity to Dynamics 365 or a similar CRM for lead tracking. * Experience with A/B testing and conversion rate optimisation tooling. * Building Relationships \& Influencing : Builds relationships across the business and with external partners, adapting approach to the audience and using influence where needed. * Teamwork \& Collaboration : Shares knowledge and works across departments and locations, working co\-operatively and supportively with colleagues. * Results Focused / Problem Solving : Prioritises tasks, overcomes obstacles and accepts ownership of work assigned. Owns actions that deliver results. * Client \& Commercial Focus: Understands the needs of internal and external clients and is driven to fulfil them. Strives to consistently meet service standards. Work Location: London, England, UK Availability: Full time

Benefits Package (\subject to specific contract terms): * Private Medical Insurance on completion of probationary period for you, with option to add spouse and children and reduced cost\* * Salary Sacrifice Pension Scheme, 3% ER, 5% EE contributions * Death in Service Benefit x 3\-time base salary from commencement of employment\* * Generous 30\-Day Annual Holiday Entitlement (Jan\-Dec) * 8 Public Holidays * Additional Guaranteed Birthday Leave\- 1 Day * Volunteering Day per year to support an Xperience chosen charity, or a charity of your choice * Enhanced Sick Pay on completion of probationary period * Bereavement Leave Policy * Enhanced Parental Leave Policy * Wellbeing Benefits (Mental Health Support, Flu Vaccinations etc) * Long Service Awards commencing from 1 years’ service * Monthly/ Annual Recognition Awards * 36\.25 hours working week * Hybrid Working\* * Salary Sacrifice Cycle to Work Scheme * Salary Sacrifice EV Scheme * Employee Referral Bonus of £1500 per hire * Discounted IT Purchase Scheme * Company Funded Social Events * Easily accessible and free car parking\* Key Skills: Digital Marketing, SEO, Google Ads, Analytics Salary: Not disclosed