Digital Marketing Manager

Job Title: Digital Marketing Manager Company: SourcingXPress Job Category: Digital Marketing Roles & Responsibilities: Job Description Roles \& Responsibilities * AI\-first marketing: use AI tools and agents daily to streamline the marketing tech stack, content production, outbound campaigns and reporting. * Google Ads: plan, launch and optimise Search, Display and Remarketing campaigns – targeting, landing pages, budgets and ROI/CPL tracking – within agreed cost\-per\-lead targets. * LinkedIn Ads: run sponsored content, Lead Gen Forms and retargeting, using job\-title, industry, company\-size and account\-based audience targeting. * LinkedIn \& review platforms: own the company and product pages (content calendar, posting, engagement, follower growth, employee advocacy, employer\-brand posts) and manage review platforms such as G2 and Capterra. * SEO / AEO: own audits, on\-page fixes and blog/content calendars to grow organic and AI\-driven (answer engine) discovery. * Website \& landing pages: drive conversion improvements and A/B tests on the website and landing pages, coordinating with design and development. * B2B content \& sales toolkit: create or brief ad copy, case studies, written and video testimonials, whitepapers, pitch decks, webinar promotions and collateral, working with sales, design and content colleagues. * Outbound email \& nurturing: run outbound email campaigns that move prospects from awareness to enquiry, and send regular customer and partner updates on product and company news. * CRM \& sales alignment: maintain and enrich the CRM contact database to support ABM and outbound programmes; hand leads to sales promptly, track lead quality and status, and refine targeting from sales feedback. * Events \& partners: coordinate trade shows, events and roadshows; manage external agencies and video production partners. * Tracking, analytics \& reporting: set up conversion tracking (Google Analytics, Tag Manager, LinkedIn); analyse campaign and competitor data and report weekly/monthly on spend, CPL, lead volume and quality, and pipeline contribution, with clear insights for leadership. * Brand \& market awareness: ensure brand consistency across all channels, and track platform changes, competitor activity and new channels or formats worth testing. Work Location: Faridabad, Haryana, India Availability: Full time

Salary Range: ₹ 11\-18 Lacs PA Ideal Candidate * Strong B2B Digital Marketing Profile with hands\-on performance marketing and lead\-generation focus (Google \+ LinkedIn) * Must have 3\+ years of proven hands\-on experience running B2B lead\-generation campaigns end to end with measurable results (MQL/SQL volume, cost\-per\-lead, lead\-to\-opportunity conversion) * Must have hands\-on experience planning, launching and optimising Google Ads (Search/Display/Remarketing) against agreed CPL and ROI targets * Must have hands\-on experience with LinkedIn Campaign Manager (Sponsored Content/Lead Gen Forms/retargeting) using job\-title/industry/company\-size/account\-based targeting and Meta (Facebook) Ads Manager * Must have daily, practical use of AI tools (ChatGPT/Claude/AI agents/automations) for content, campaigns and reporting * Must have hands\-on SEO experience with tools such as Google Search Console/SEMrush/Ahrefs, plus awareness of AEO/AI\-driven search * Must have working knowledge of Google Analytics/Google Tag Manager and conversion tracking setup * Must have experience with email marketing and CRM tools (HubSpot/Zoho or similar) for outbound campaigns and contact\-database enrichment * Must have experience creating or briefing B2B content and sales collateral (ad copy/case studies/whitepapers/pitch decks/testimonials) * Must have strong written English with the ability to write sharp ad copy and professional LinkedIn content for a business audience * Must have a Bachelor’s degree in Marketing/Business/Communications or a related field * B2B SaaS products/ B2B tech services//B2B Marketing firms * This is an IC role as of now * Familiarity with LinkedIn Sales Navigator and account\-based marketing (ABM) * Experience managing G2/Capterra profiles and customer review programmes * Experience coordinating trade shows/events and working with agencies or video production partners * Basic design/video skills in Canva or similar, plus familiarity with WordPress or another CMS * Google Ads/LinkedIn/Meta Blueprint certifications Key Skills: Digital Marketing, SEO, Google Ads, Analytics, Email Marketing, Performance Marketing Salary: INR 1.1e+06 - 1.8e+06 per yearly