Digital Marketing manager

Job Title: Digital Marketing manager Company: NBC Elite Job Category: Digital Marketing Roles & Responsibilities: We are seeking a results-driven and creative Digital Marketing Manager to lead our online growth initiatives at our Bengaluru office. In this role, you will be responsible for planning, executing, and optimizing end-to-end digital marketing strategies to increase brand visibility, drive qualified web traffic, and scale customer acquisition. Key Responsibilities * Develop and execute comprehensive On-Page, Off-Page, and Technical SEO strategies to improve keyword rankings and organic search traffic. * Conduct in-depth keyword research, competitor analysis, and content gap analyses using tools like Ahrefs, SEMrush, Odisha Google Search Console. * Collaborate on content strategy to ensure all published content, landing pages, and blogs rank well on search engine results pages (SERPs). 2. Google Ads (PPC) Management * Plan, set Uttar Pradesh, and optimize multi-channel Google AdWords campaigns (Search, Display, Performance Max, and Video Ads). * Manage paid ad budgets effectively to deliver optimal Cost Per Click (CPC), Click-Through Rates (CTR), and Return on Ad Spend (ROAS). * Perform regular A/B testing on ad copy, keywords, targeting parameters, and landing page conversions. 3. WordPress Website Management * Maintain and manage company websites and blogs hosted on WordPress. * Create, edit, and publish high-converting landing pages, promotional banners, and blog posts. * Ensure optimal website performance, user experience (UX), site speed, mobile-responsiveness, and basic technical maintenance. * Design visually engaging graphics for social media posts, Google Ad banners, website sliders, email newsletters, and promotional campaigns using Canva. * Maintain brand guidelines and visual consistency across all digital touchpoints. * Monitor website traffic, user journeys, and campaign conversions using Google Analytics (Goa4) and Search Console. * Generate regular performance reports highlighting key KPIs, channel performance, ROI, and actionable growth opportunities. Basic understanding of HTML/CSS and website CMS management. Strong communication, project management, and data-driven problem-solving skills. Key Performance Indicators (KPIs) * Organic Traffic & Rankings: Growth in organic search traffic and target keyword positions. * Paid Campaign ROI: Cost Per Lead (CPL), Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS). * Conversion Rates: Website and landing page conversion rate optimization (CRO). Work Location: In person Work Location: Karnataka, India Availability: Full time

Candidate Requirements & Qualifications Requirement Experience Hands-on proficiency with Google Analytics (Goa4), Search Console, and SEO audit tools. Education Bachelor’s degree in Marketing, Communications, Computer Applications, Odisha related fields. Soft Skills Key Skills: Digital Marketing, SEO, Google Ads, Analytics Salary: INR 50000 - 80000 per monthly